14 Sep Social Media Marketing Works Like a Puzzle
How Social Media Marketing Is Like a PuzzleIt has many pieces. Like a puzzle piece, each piece of the social media marketing puzzle has a unique shape, place and function. It brings its own quality and purpose to the bigger picture. Each piece has a job to do and is important to the bigger picture, but can’t sustain the outcome on its own. The pieces make up a big picture. By correctly assembling all the pieces together, the bigger picture is realized. It reveals a pretty picture, and tells an intriguing story. By creating, executing and monitoring a strategic social media marketing plan that incorporates all the necessary pieces we get a dynamic, multifaceted, and synergistic outcome. That includes engagement, exposure, and ROI. Assembly takes time, effort and skill. A good social media marketing program is a complex and time-consuming process. It’s not a quick fix or something to be entered into haphazardly. It requires assessing, planning, foundation building, maintaining, monitoring, and enhancing. It needs time to grow and take effect. It is about solutions. A good social media marketing plan sets out to solve a problem (another word for puzzle). The strategic plan focuses on a goal, or goals, and addresses an area needing improvement (such as not enough awareness about your company). It is fun. Like a puzzle, social media involves active involvement, work, and concentration, which still managing to be fun and enjoyable. The whole point of social media is to socialize, engage, share, exchange information, and to connect with others. With social media marketing it is also rewarding to see the results. There is a measurable outcome. With a puzzle, the outcome is the finished picture made up by the pieces. With social media marketing, the outcome is whatever your specific measureable goals are. Unlike a puzzle, social media marketing is an ongoing process. It continues to build on its own success. While social media marketing is in many ways like a puzzle, hiring a proven social media marketing company can make the process much less puzzling.