Is Your Business Website Making You Look Mediocre? 3 Reasons to Hire a Professional Web Copywriter

Is Your Business Website Making You Look Mediocre? 3 Reasons to Hire a Professional Web Copywriter

We’re all afraid of looking mediocre. Especially in business. At Social Spice Media, we know you’re not second rate-- in fact, we know you’re the expert at what you do, and want to be the best in your local area, which is why you’re in business. But seriously ask yourself, does your business website reflect that? Like many business owners, you may have created the website content yourself thinking that all you need is a basic explanation of what your business does, who you (and your staff) are, and how you can be reached, right? WRONG!  Soooo wrong! Your website is so much more than just a digital business card, it’s the portal through which potential customers connect, engage and inform themselves about why they need your services or products, and choose your company over your competitors. It can be how you increase and transact sales, measure virtual success, and the hub where you grow your community of loyal customers. Consciously or unconsciously today’s consumers get this, and if you don’t, your website could be biting the digital dust. To avoid this massive modern-day business mistake, you need a professional copywriter. Here’s three reasons why you need the expert craft of copywriting for your business: 1.  More Sales, Traffic and Leads The big point that many business owners miss about their website, is that ultimately it needs to generate more sales. Outsourcing a professional writer with expertise on this content objective will increase leads which bumps up your bottom line. Here’s two reasons why:
  • A professional writer can publish far more content that you can in your own time, allowing more content for customers to engage with.
  • Expert writers understand the function and power of effective web copy, and know how to convert visitors to your website into customers with effective links, topical and relevant blogs, and compelling calls to action.
 2.  Go From Business Listing to Valuable Resource When your website contains professionally written copy, guide books, helpful tip lists, blog posts, and articles pertaining to your industry or field, you build your standing as an expert, and your site as a resource rather than just another business listing. The best business websites makes a company not just look good, but sound good--which puts them on the cutting edge, and builds credibility even if they’re fairly new in the game. As a built in bonus, blogging and article writing boosts your marketing efforts in that they inherently improve your website’s SEO. Major search engine algorithms rank top quality links according to a website’s ability deliver the goods, making spot-on significant content crucial. 3.  Get More For Less Here are the ingredients you need for good content: research, multi-media curation or creation, and quality written material. Realistically, if you were to hire an in-house marketing team to do this, how much time and money would it take? Our guess is; a lot longer than you’d like. When you outsource a professional content writer, you get less off your plate, and more time to focus on your customers, scratch off your to-do list, and avoid burnout. Team up with us a Social Spice Media, and your business website will reflect the expert that you are in your field. Did you create your own company website copy or write your own business blogs? What’s worked, and what hasn’t? Leave us a comment telling us your own experience. We want to know about your copywriting or content struggles so we can help the best we can. Contact us direct at (805) 482-8312, or, email us at info@socialspicemedia.com for more information. Online is where we help you shine, but the doors to our headquarters located in Camarillo, California are open to welcome you in for a consultation. If you found this post helpful, please share it, and pay it forward to those in your circle who will benefit. Link up with us on your favorite social media channel–we’d love to connect!