01 Feb Making Changes & Learning How to Compete
Social platforms are constantly changing so they can size up to the competition and companies need to do the same. Sometimes a business is set on the one method that’s worked for them for years. They like putting their business’s fate in the hands of others via word-of-mouth communication and don’t care that they don’t have an appealing (and functional) website.
Myspace was many people's first venture into the social world. Though Myspace is still functioning today, it only appeals to a small music crowd and isn’t as well-known compared to other social platforms. What happened? Why couldn't it compete with emerging competitor Facebook? It’s not that they couldn’t compete, but that they didn’t want to. They wanted to stick with their original model, a mindset which breeds danger in an ever-changing social world. The same thing is happening to Twitter – sorry little, blue bird. So, why is change so critical in our digitally dependent world?
Some companies don’t want to make these changes because they know they’re costly endeavors. Yes, they are. We aren’t going to sugar coat pricing, but they’re also affordable if you want to drive in more business to increase revenue. There are some digital marketing agencies that will advertise cheaper prices, but it’ll most likely cost you more in the long run. This is because they don’t usually offer quality services and don’t have a well-rounded digital marketing agency that can offer you more.
Everything in business is a competition.
If you haven’t figured it out already, business is about competition. You want to be the best, but also need to be the best to succeed. There are several layers of digital marketing that can help you achieve this. You can’t compete if you don’t have an updated, eye-catching website, social media channels, e-mail campaigns, and any other digital marketing necessities that your competitors are making good use of. Survey the competition and see what they have that you don’t have.
It’s also crucial to understand that once you’re ready to compete, it may take time for you to stand out among your competitors. You don’t gain a myriad of clients or thousands of social media followers overnight. Patience is an important part of digital marketing, but so is adaptation. You need to have the right ingredients to properly make the recipe for success. Don’t forget: we know what the secret spices are! Need something they have? We can help you out.
You need to prove to others you’re ready to compete.
If your competitors are aware of your unwillingness to update your website or create an online presence that showcases your customer service while building your brand, then they may not even consider you as their competition. They’ll excel because they know you aren’t serious about using the tools available to you in our digital world. You need to prove to them that you’re ready to compete and win.
We understand you can’t do it alone, but that’s why we’re here. Social Spice Media wants you to be successfully and cares about making sure you secure that number one spot with your business. Get in touch with us today to get a hold of the secret spices to success.