24 May Your Website is Your Company’s First Impression
What’s so important about website design and development?
As we move deeper and deeper into a digital age, many customers are looking to do their business online. Between Internet shopping, social media
and search engine optimization
, it appears that every business owns a spot on the World Wide Web. With more customers shifting to the Internet to satisfy their needs, a business without a properly-designed website is going to sink fast.
If you’ve built a website, you probably expect customers to find or search for you at some point, and your company website is likely to be the first thing that they see. If it doesn’t appear professional or up-to-date, there’s a very good chance you’ll give off the wrong impression early-on.
A website must be in tip-top shape
to attract customers, and anything less than “user-friendly” won’t produce applicable results. If there are any complications, if things don’t work, or if too many features require endless tutorials, customers may feel intimidated and instantly deterred. If your graphics are not clear, or if your content features grammar and spelling mistakes, consumers aren’t going to think you know what you’re doing off the bat. A website must always be clean and easy to navigate. You may be running the greatest business in the world and offering a service like no other, but that won’t matter if your website can’t instill a sense of loyalty in your customers, and the only way to do that is by appearing as focused and professional as possible.
Picture yourself going in for the ultimate job interview. It’s for a Fortune 500 company; there’s a mega-salary involved, prime benefits available, and several connections to be made. You’ll be doing lots of fun and exciting things in this position, and you know it’s the opportunity of a lifetime.
With all that in mind, you wouldn’t show up in a pair of shorts or flip-flops, would you? Probably not. Now is the time to dress to impress by putting on your best business suit or attire. Shine your shoes, polish your watch and do just about everything you can to give off a good first impression. Anything less than exemplary may hurt your chances because simply being the best
isn’t enough. Sometimes, you need to look
the best to prove you are
Another great addition to one’s website is the presence of a blog
. Offering customers insight into your business can incite intrigue, simultaneously drawing them closer and building their sense of trust. Blogs that contain specific content regarding one’s operations will create solid relationships between enterprises and their consumers, allowing them to always return and become regular shoppers.
First impressions are no doubt important, and for many enterprises, their websites are
those first impressions, so if yours is sloppy, haphazard, or difficult to use in any way, you could find yourself missing out on potential business.
If you’re in the market for a new website
, give us a call. Our Internet marketing team is here to help your business reach the top in the shortest amount of time. Whether it’s revamping your website, updating your social media presence or starting everything from scratch, Social Spice Media has a package to fit your company’s size and budget. Contact us today, and let our team of dedicated, knowledgeable professionals give you the time and energy you deserve to up your profits, satisfy your customers and boost your overall confidence.