15 Aug Increase Your Brand’s Online Visibility With A Strong LinkedIn Page
LinkedIn is the most popular networking site for working professionals, boasting more than 467 million members
and ranking in the top five most popular social media sites based on estimated unique monthly visitors – the current number is 250 million
Unlike other social media platforms, such as Facebook or Instagram, LinkedIn caters to professionals, hence the inbound marketing strategy you create for LinkedIn should differ from ones tailored to more consumer-centric social sites. If you create content thoughtfully and utilize search engine optimization (SEO) on your profile page, you can greatly enhance your LinkedIn reach.
And the number one professional site isn’t just an online resume hub for jobseekers. LinkedIn can help companies of all sizes generate leads, attract talent, establish authority, and promote a positive reputation as both a great place to work and a leader in customer satisfaction.
So, if you’re a business owner and would like to reap the benefits of a strong LinkedIn presence, read on below for some tips to help you build a superior professional image.
1. Use keywords throughout your LinkedIn company page to attract your target audience.
Keywords are industry-related buzzwords that can lead the right customers – and in the case of LinkedIn, prospective business connections and talent – to your digital doorstep. Just as you would on your company landing page, you want to include relevant search terms in multiple sections of your LinkedIn profile, including the headline and summary. No need to go overboard though – people won’t read your profile if it’s a monotonous drone of buzzwords.
2. Utilize LinkedIn Showcase Pages to highlight specific products and services or brands.
If you run a large company with a diverse set of offerings or multiple brands, Showcase Pages
is the feature for you. As the name implies, they allow you to promote specific product lines and subsidiaries and display them on your main company page. Showcase Pages are particularly useful for targeting and developing niche audiences.
3. Create targeted, top-notch content to share with your LinkedIn followers.
LinkedIn is a community of professionals and, as such, content preferences will differ from more entertainment-focused sites such as Facebook and YouTube. Good topics for LinkedIn content can include employee highlights, product-centric posts, customer testimonials, inspirational stories, and advanced, in-depth articles on more complex topics related to your industry.
4. Include rich media, such as images and videos.
According to LinkedIn
, updates paired with images generate 98 percent more comments, while links to YouTube videos, which will play directly in your feed, generally result in 75 percent more shares. So, take the time to choose visually appealing media that will help you stand out in the LinkedIn feed and extend your reach.
5. Regularly post company updates to boost engagement and brand visibility.
When people comment on, like, or share your updates, their activity appears in their connections’ feeds, which can increase your professional clout. To keep your update feeds fresh and interesting, you can add multiple admins or designated users to post content regularly. Ideally, you want to post twice daily – and when you have multiple admins this ambitious goal is easier to achieve. Types of LinkedIn updates might include a link to an interesting blog post, discussion questions, product highlights, job opportunity announcements, or links to informative resources such as recently published white papers.
Your company might have a finely crafted website landing page, but you’re stunting your online growth without a fully-optimized LinkedIn business profile. To take full advantage of what LinkedIn has to offer – or any social media platform for that matter – contact
Social Spice Media. We’ll develop and implement a social media marketing campaign that will establish an effective online presence, ultimately increasing organic traffic, boosting conversion rates, and generating revenues.