The 3 Most Important Platforms to Build Your Online Presence

instagram, facebook, and twitter logos on orange pedestals

The 3 Most Important Platforms to Build Your Online Presence

  You’ve probably heard of the importance of having an online presence, but how do you know which social media platforms are best? The answer depends on many things– from goals and budget to where your target audience resides online. In this post, we'll review the three most important platforms for you to build your online presence, as well as share some helpful tips on how to get started.

Building an Online Presence

No matter what business you're in, you need to have a strong presence on social media. That's why it's important to find the best social media platforms to build your online presence. Facebook, Instagram and Twitter all offer their own tools for promoting your business, with many ways to go about it. There are so many different marketing techniques that can be used on these three social media platforms; they are an essential part of any company's digital marketing strategy. The purpose of each platform is different, but their primary goal is to provide companies with a means to market themselves. So how do you decide which one will work best for your business? Well, let's break them down  

Facebook

Don't let the Gen Z population fool you– with over 2 billion monthly active users, Facebook is still the largest social media platform in the world. And with nearly 80% of Americans using the site, it's clear that businesses need to have a presence on Facebook. But creating a Facebook page is just the first step. You also need to make sure your page is active and engaging, post regularly and create ads to reach a wider audience. Utilizing the Meta Business Suite allows you to set up ads and post across platforms between Facebook and Instagram. Keeping your business page updated allows current and potential customers to see the happenings of your brand. From feed posts to stories to ads, Facebook is your one-stop place for building your initial online presence.  

Instagram

Instagram is home to some of the most iconic influencers and brands out there. With 700 million monthly active users, one can expect plenty of engagement on this photo-centric app. To gain access to post analytics and demographic insights, you’ll need to have a business account. You'll also want to fill out your profile so that followers know what your brand stands for. Remember to keep your brand voice consistent across all platforms, including your website and social media accounts. Content should align with who you are as a company, not just with the latest trends in fashion or food. Use hashtags strategically to connect with potential customers who might be interested in what you're selling or posting about!  

Twitter

As a business owner, you should be on Twitter. Why? Because it’s a powerful platform that can help you build your brand, connect with customers, and drive traffic to your website. Plus, it’s free to use! You have the option of paying for an advertising account (which is not necessary) or letting your followers do the work for you. The latter is often more effective because when someone retweets one of your tweets, their followers see it too—think of it as word-of-mouth marketing in digital form. In fact, research has shown that tweeting five times per day resulted in a 13% increase in mentions of the company name. It may seem daunting at first, but by setting aside a few minutes each day to post on Twitter and get into conversations with other users, you will soon find yourself hooked. One thing to keep in mind: Twitter is a very time-sensitive platform. Things that might "live" longer on an Instagram page will be last week's topic on Twitter.   So there you have it– a quick rundown of the best social media platforms to build your online presence. There are many social media sites you can use to promote your business, but make sure these three are on your list to use. Social Spice Media is your one-stop shop for all things content creation and online presence optimization. Call today at 805-482-8312 or fill out our contact form here.