As a business owner in 2014, you know that social media is a crucial piece in successful marketing. The proof is in the pudding with social network giant, Facebook now having over 25 million Business Pages. However, with such a surge of businesses on social media, it makes it more difficult for a business to rise above the noise.
With this being the case, Facebook and other social media platforms have changed their algorithm to make it harder for businesses to reach people’s feeds. The main two measures for what gets displayed and what doesn’t, is quality and engagement. It’s also been announced by Facebook that paid advertising accounts will get businesses a leg up on those who don’t invest marketing dollars on their social site.
In leu of these changes, it’s important to stay on top of the top reasons why you need to hire a Social Media Manager:
1. Marketing is Redefined. Business owners have accepted this fact. However the majority still haven’t truly transitioned out of the old school approaches to marketing on social media. The result of this, is businesses using Social Pages as glorified digital billboards and coupons. A Social Media Manager would instead, leverage a business presence on social sites with a dynamic mix of content that will “make friends” and broaden a company’s reach, which would naturally convert to more sales.
2. Quality Content Requires Research. Social media posts that make the cut in feeds revolve around what’s relevant and happening in the world. To produce the kind of engaging content that people like, share, pin and tag require not only an understanding of what to post, but where.
3. Savvy Surveillance Equals Success. Businesses seem to believe that implementing a simple analytics program will demystify the questions they have to social media success. But the reality is that every single post needs to be evaluated to glean its success or failure. It’s not enough to know the numbers. You have to understand who these “numbers” are, and why they interact with your page to generate more sales.
4. Time. Time is money. No one believes this more that a business owner. If so facto, when can you afford the time it takes to learn how to maximize Social Media for your business? To make it worth your while on any level, you’d have to effectively understand which social platform best serves your particular business, when and what to post (or not post), and constantly keep up with the changes that make your content continue to convert. Do you have that kind of time? We’d bet a million dollars, we know the answer.
5. Maximized Investment. A successful social media campaign requires persistence, patience, and a serious investment. Companies have somewhat wised up to this, so hire an intern or employee who’s dedicated to the myriad of marketing efforts needed for a social presence that makes an impact. Putting this on the shoulders of one person can be overwhelming, and often results in a mediocre ROI. However, if you opt to hire full-service social marketing management, you get a team of experts rather than one burnt out employee for about the same cost.
Social Media Marketing is all about creating a positive relationship with your virtual business supporters, and increasing your “digital footprint”. Consumers today feel most comfortable and loyal to businesses they feel more connected with. Having an engaging presence on social sites can only be done only by social marketing professionals, not social media stand ins.
So take a social marketing load off, and let us provide the expertise and strategies you need to take your business to the next step. Leave us a comment sharing your own struggles with social media for your business. We always want to know how we can best help your company.
Contact us direct at (805) 482-8312, or, email us at info@socialspicemedia.com for more information. Even though we help you shine online, the doors to our headquarters located in Camarillo, California are always open for a consultation.
If you found this post helpful, please share it, and pay it forward to those in your circle who will benefit. Link up with us on your favorite social media channel–we’d love to share the social marketing love with your community.
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