24 Jun 5 Stats That Will Make You Want To Start With Social Media Marketing

If you’ve been on the fence about social media marketing, read this article to convince yourself to start. You may have been unsure where to start or riding the tide to see which trends remain steady. However, by now you’re probably aware that social media as a whole is here to stay, so the question becomes “When and where will I use social media marketing?” rather than “Will I use it at all?” Here are five stats that will make you want to start with social media marketing right now: 1. Facebook is Used by 58% of American Adults Pew study found… Why it matters to your business: Facebook is being used by more and more American adults each year. What started as a college-age trend has now spread to all ages. If your business doesn’t yet have a Facebook page, it’s likely a good time to get started. 2. 49% of Instagram Users Access the Site Daily Of those adults in the USA who use Instagram, nearly half of them access the site at least once every 24 hours. Why it matters to your business: If your company posts regularly on Instagram, there’s a good chance your audience will see it. The key here is regular use. Instagram users expect a constant flow of new information, which is why they check their accounts daily. If your business can’t keep up, it may not be the best fit. On the other hand, you can hire a social media manager to assist with the upkeep of Instagram and other sites. 3. QQ is the Second Leading Social Media Site Worldwide Many Americans have not yet even heard of QQ, but that doesn’t matter to the rest of the world. QQ currently has 829-million users, coming in second only to Facebook which boasts over 1-billion. QQ is a platform that makes crossing the language barrier easy. Why it matters to your business: If your business goal is aimed to reach a global audience, be sure to check out these statistics on worldwide social media sites. Research and study the habits of your international audience to discover the best places to reach them. QQ is one way to overcome the language barrier in reaching a global patronage of customers. 4. Rural Internet Users are Just as Likely as Urbanites to Use Facebook According to the same Pew study mentioned above, 71% of urbanites, 72% of suburbanites, and 69% of rural residents in the USA use Facebook. These numbers are just about even, showing that internet users of all backgrounds enjoy social media. Why it matters to your business: Don’t assume that the location of your advertising efforts should be limited. If you sell a nationally available product or service, go ahead and reach out to those in all types of residential settings. You never know where your next $1700 order will come from. 5. 91% of Twitter Users Also Use Facebook Of the American adult internet users who were asked about using multiple platforms many admitted using more than one site. The most astonishing statistic in this report was that 91% of Twitter users claim they also use Facebook. Why it matters to your business: If your company has been limiting itself to only Twitter, then it may be time to implement a Facebook business page as well. Although you will potentially reach some of the same audience, it wouldn’t hurt to feed them twice. Many marketers have discovered the power of repeating messages in leading a customer down the sales pipe. Have more questions? Read our helpful article on “5 Social Media Marketing Questions Answered” for additional useful tips. Ready to start social media marketing now? Begin with a packaged social media marketing bundle from Social Spice!