6 Types of Facebook Ads to Showcase Your Small Business

6 Types of Facebook Ads to Showcase Your Small Business

Facebook is far and away the most popular social media platform: more than 8 in 10 Americans, from millennials to senior citizens, scroll the feeds of the social media giant – that’s more than twice the users on Twitter, Pinterest, Instagram, or LinkedIn. And 76 percent of these users check in daily, browsing for an average of 35 minutes. With nearly 2 billion monthly active users and counting, Facebook may seem overcrowded; however, small businesses can leverage Facebook’s infinitely deep data mines to create precise ad campaigns – and for as little as $5 to $30 per day for a small trial. Unlike any other form of advertising, Facebook provides businesses with the opportunity to create ads in a variety of formats suited to specific marketing goals right from a desktop. Curious about what Facebook Ads has to offer? Here are 6 types of Facebooks ads to showcase your brand:
  1. Facebook Lead Ads. Instead of having prospective consumers click through to an off-site landing page, Facebook Lead Ads allow users to fill out lead generation forms (e.g. requests for pricing guides, product demos, or free trials) right in the app and can auto-fill forms with the user’s profile information. The added convenience of auto-filled, in-app forms improves conversion rates.
  2. Facebook Link Ads. Want to increase traffic to your website? Facebook allows businesses to create ads with images, videos, or slideshows that link directly to their homepage, blog, or specific landing pages. Depending on the goal, Facebook Link Ads offer a variety of call-to-action buttons, including Shop Now, Learn More, Sign Up, Book Now, and Download.
  3. Facebook Dynamic Ads. Facebook’s Dynamic Ads allow small businesses to automate their marketing campaigns to target specific audiences at specific points of their online buying journey based on previous interactions on the company’s website or Facebook app. Companies can upload their entire product catalog which will be used to generate targeted ads placed where they’re most likely to get clicks.
  4. Facebook photo ads. As the most basic form of advertising, photos are the simplest way to make an impression. And a necessity to capture consumers as Facebook posts with images garner more than twice the engagement levels than those without.
  5. Facebook video ads. Facebook users watch 8 billion videos every day. That’s 8 billion opportunities for small businesses to spread their brand’s message through short, “snackable” video content that’s four times more likely to engage customers than product articles alone. Companies can stream ads that are 15 seconds or less or longer ads that are non-skippable or appear mid roll for an uninterrupted broadcast.
  6. Facebook Carousel ads. Businesses can showcase up to 10 images or videos within a single ad and direct consumers to specific points with unique links tied to each visual. Facebook Carousel ads can be used to showcase multiple products, highlight details of a single product, tell a brand story, or even provide step-by-step product instructions or reveal a company process.
Businesses can choose one or a variety of ad formats to showcase their brand and meet specific marketing objectives, from lead generation and increasing website traffic to conversion. While anyone can create campaigns from their mobile phone or desktop, effective social media marketing requires a practiced eye. If you’d like to take full advantage of what Facebook Ads and other social media platforms have to offer, please contact Social Spice Media. We leverage the power of social media to give small businesses the exposure they deserve and compete on a level playing field with larger corporations.