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From Follower to Customer – How to Convert Your Audience into Buyers

A business with a strong social media following is just the beginning of a social media manager’s dream. The real ...
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Measure Up to the Competition – Make Your Metrics Effective

Last week, we discussed the social media metrics that matter when you’re evaluating the success of your marketing strategy. We ...
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Viral Shares and Likes.

The Scoop on the Metrics that Matter

If you’re not familiar with digital marketing, it’s easy to write off terms like “ROIs,” “KPIs,” “audience engagement,” and “conversions” ...
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Simple, Not-So-Scary Strategies for Business Blogging

It seems like everyone has a blog these days. You can probably name ten friends off the top of your ...
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Google Plus on iPhone

Goodbye Google+, Hello New Marketing Opportunities

Google recently announced that Google+ will be phasing out over the next 10 months. The decision was made following a ...
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Leveraging the Right Social Media Channels to Boost Business

Many companies will create business pages on all the major social media platforms to drive traffic to their websites ...
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How to Use Colors to Make More Money

As simple as it would be to say that choosing green in your branding efforts would translate directly into dollar ...
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Who is Emailing Me? How to Properly Set Up Your Email Marketing

Trust is an important quality to have when marketing your business online. It is even more important when you market ...
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Young Businessman Reading Fake News is Shocked

Fake News: Who Do You Trust Online and in the Media?

Extra! Extra! Read all about it! It is no secret that news sources and the media report false or misleading ...
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