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Social Media

Why Your Business Can't Live Without Social Media

June 6, 2017

For most companies, social media is practically a godsend. It brings us closer together and draws more customers into the mix. It gets people talking and inherently drives higher consumer-retention rates. It can turn a small and local enterprise into a global conglomerate that’s suddenly selling its products all over the world.

In many ways, social media is as revolutionary as the Internet itself and provides more doors for businesses to market their services. It’s also a great tool for building stronger ties with customers, strengthening their trust and loyalty. By giving them insight into your company’s operations, your customers will get to know you better and feel obligated to seek out your products whenever they can.

Social media also helps you understand what your audience is thinking. Platforms like Facebook, Twitter, Instagram, Pinterest, and Google Plus paint a fresh picture of what today’s consumer culture is really like. By seeing what people are talking and posting about, you’re now able to strategize and tailor your marketing to fit their individual needs and wants. Social media gives you the chance to experience what your consumers are thinking with them and design your content to access their subconscious minds.

What’s another great aspect of social media? You’re never limited to certain kinds of audiences. Ever heard of hashtags? They’re a great way to reach higher levels of customers. Let’s say you write a book about how to pay off student debt and you’re eager to tell the world about your newfound knowledge and findings. Using hashtags like #studentdebt and #studentloans in your social media posts will ensure your message reaches everyone discussing both topics. Before long, you may find yourself accumulating more book sales than you ever imagined.Ever heard of hashtags? They’re a great way to reach higher levels of customers. Let’s say you write a book about how to pay off student debt and you’re eager to tell the world about your newfound knowledge and findings. Using hashtags like #studentdebt and #studentloans in your social media posts will ensure your message reaches everyone discussing both topics. Before long, you may find yourself accumulating more book sales than you ever imagined.

Social media works for those who know how to use it, which is why the first thing you’ll want to do before anything else is to customize your brand. Social media is best when it has a strong foundation beneath it, so fixing your brand and regularly improving your operations are great ways to keep up with the latest trends and remain attractive to your customers. Social media then works at the maximum level to deliver your messages directly to the groups you pinpoint. As culture and consumer trends adapt, your business must do so as well, and combined with a powerful social media presence, your company can knock its competition clear out of the ballpark.strong foundation beneath it, so fixing your brand and regularly improving your operations are great ways to keep up with the latest trends and remain attractive to your customers. Social media then works at the maximum level to deliver your messages directly to the groups you pinpoint. As culture and consumer trends adapt, your business must do so as well, and combined with a powerful social media presence, your company can knock its competition clear out of the ballpark.

In the long run, social media always works to benefit your business, so if you’re an entrepreneur who’s looking to improve your social media presence and engage with customers, give us a call today. We’re a dedicated team of professionals that works hard to keep your online presence stable. Whether it’s through regular postings or creating your social accounts from scratch, Social Spice Media can get you the results you’ve always wanted. Are you ready to take the next step and push your business to the top? If so, get in touch. We look forward to serving you.get in touch. We look forward to serving you.

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Megan Dickey

Project Manager

Megan Dickey is the Digital Marketing Project Manager at Social Spice Media, where she oversees incoming marketing projects and ensures each one runs smoothly from start to finish. She is passionate about building strong client relationships, providing clear communication, and delivering a positive experience through every update and milestone. Before joining Social Spice Media, Megan spent nearly nine years at Crescendo Interactive as a Marketing Coordinator and later on a Marketing Specialist, helping clients connect their organization’s mission to their donor base through effective marketing collateral and strategy. She holds a bachelor’s degree in Multimedia Graphics from California Lutheran University.

Outside of work, Megan enjoys spending time with her husband of over seven years and their two young daughters. Together, they love family time, weekend errands, church, and staying busy with all the fun that comes along with raising little ones.

Scale

Your Growth, Our Purpose

The journey doesn’t end with a website or brand launch. We’re here to help you build value and extend your influence. Our purpose is to serve as your dedicated marketing team, so you can focus on your business. We partner with you to spot opportunities, protect your brand’s standards, and run innovative campaigns. From social media to presentations to security, we’ll help you make an impact. We strive to earn your trust with every project, because we believe true growth is a shared effort.

Production

Bringing Your Vision to Life

Getting an idea from concept to reality is a journey we manage with care. We take the lead in bringing your creative vision to life, whether we’re rebranding, building a CRM, or protecting your assets. Our team handles every technical detail in-house to guarantee a flawless result. Ultimately, we stand by what we create, and our goal is to deliver an end product that we’re proud to call our own.

Design

Crafted for Impact

There are no shortcuts to great work. We give every project our complete focus and dedication, turning perceived weaknesses into powerful advantages. Our team of creative problem-solvers enjoys the challenge of tackling complex issues with fresh thinking. When we design a brand, we develop a unified visual and verbal language that works everywhere—from your website to your packaging—creating a seamless and memorable experience for your audience.

Exploration

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We begin every project by setting aside assumptions. Through a series of collaborative in-depth discussions, we ask the right questions and analyze the market to understand your unique challenges and goals. This exploration process allows us to craft a unique solution that blends strategy, creativity, and purpose to truly stand out. Because in the end, your brand should speak for itself, clearly communicating who you are and how your product or service improves the lives of your customers.

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Ben Nitka

Director of Video Production Operations

Ben Nitka brings his passion for multimedia production and storytelling to Social Spice Media. During his college years at UCSB, he worked as a freelance videographer for several local businesses and events. Ben was also a founding member and producer of the video team for UCSB’s newspaper, The Bottom Line. Ben graduated with a bachelor’s degree in Economics and earned a Professional Writing Minor with an emphasis on Multimedia Communication.

Jason Dominguez

Blog Writer/Content Creator

Jason Dominguez is a California native and enjoys the beach – and the outdoors in general. He attended Stanford and UC Berkeley and enjoys travel and writing. Jason is fighting the growing wave of tv binge-watching and trying to keep current with his reading list, a struggle against all odds. He balances non-fiction with short stories and poetry.

James Hoerr

Software Development

Evan Larsen

Web Development

Devon McNeil

Web Development

Ross Sydorenko

Web Development

Karen Steenekamp

Graphic Designer

Karen specializes in brand identity and print design. Her formula for success is twofold — keeping her client’s design needs in focus and making herself easily approachable. Karen has a degree in commercial art and studied both graphic design and fine art at Wesleyan University, Paier College of Art, and Sacred Heart University.

She has designed for many household brands, such as Nestlé, Citicorp, Pepsi, General Foods, Celestial Seasonings, Allegro Coffee and Google. When not designing, Karen enjoys spending time with her husband and her sidekick, Mattie. Her other interests include; fine art painting, paddle boarding, snowboarding, vegan cooking, and being a strong voice for all animals in peril — especially for elephants trapped in the circus.

Matt Bendell

Blog Writer/Content Creator

Matt Bendell is a freelance content/blog writer for Social Spice Media. He has more than 15 years of experience working in various media ranging from TV and radio production to print and digital content creation. He loves to tell stories and share positive messages that will encourage and grow audiences.

Matt graduated from the University of West Florida with a B.A in Communication Arts/Journalism and a minor in Marketing. Over the course of the past 15 years, he has worked in television programming, worked in fund development, and produced an internationally distributed radio program for a large non-profit organization.

When he is not working on media projects, he enjoys playing tennis, golfing, swimming and spending time outdoors with his wife and four children.

Brandon King

Photographer

Brandon King has been working as one of Ventura County’s top photographers for 10 years. His goal is to create timeless, eye-catching photos and ensure that his anyone who finds themselves in front of his camera has fun. He is a true creative at heart, and is passionate about capturing moments to last a lifetime.

Cindy Amahan

Administrative Assistant

Cindy Amahan is an experienced administrative assistant at Social Spice Media, specializing in calendar management, meeting coordination, and email outreach. With nearly a decade of working as a virtual assistant, Cindy has honed her skills in providing efficient and organized support to ensure smooth operations within the company.

Kay Nolan

Controller

Kay is an experienced Controller at Social Spice Media with over 30 years of experience is all aspects of accounting. She started her professional career in Peoria, IL at a waste management company. She moved to Ventura, CA in 1992 & began working for a manufacturing company in Ojai, CA which later moved to Oxnard, CA. Throughout the last 30 years, she has played many roles within the manufacturing company including Staff Accountant, Controller, Chief Financial Officer & HR Administrator.

When she’s not “counting beans”, Kay enjoys going to music concerts, hanging out with friends & taking long walks while listening to audio books.

Cassie Ramble

SEO and Social Media Manager

Cassie Ramble is a seasoned marketing professional with over a decade of experience helping brands grow through strategic storytelling, social media management, and digital strategy. As Digital Marketing Manager at Social Spice Media, Cassie brings a deep understanding of brand development, audience engagement, and online visibility.

Throughout her career, she has worked with a diverse range of clients, from small businesses and nonprofits to personal brands and large organizations, helping them build strong digital identities and achieve measurable growth. Known for her creative insight and results-driven approach, Cassie is passionate about turning ideas into impactful campaigns that connect, inspire, and convert.

Outside of work, she enjoys spending time with her family, hosting women’s empowerment events and serving in her local community, dedicated to making a difference in every space she steps into.

Summer Pansini

Project Manager

Summer Pansini is an experienced Project Manager at Social Spice Media with over 20 years of experience in design and art direction. She started her professional career on-camera in HGTV’s “Design on a Dime” and later moved behind the scenes where she worked as a freelance Art Director and Project Manager for the television commercial industry. Throughout the years, Summer has been part of dozens of highly successful commercial campaigns for clients including Netflix, MasterClass, the NFL, Target, eBay, Wells Fargo, Bank of America, Moet, Disney, Toyota, Hyundai, and Chevy.

Jonathan Boring

Jonathan Boring

CEO & Founder

Jonathan Boring is a digital marketing expert with more than two decades of proven success in corporate branding, sales and communications. With an extensive background in marketing, sales, and technology, Jonathan has created and carried out digital marketing and branding campaigns that have resulted in greatly increased brand awareness, media attention, customer loyalty, and sales.

Jonathan founded Social Spice Media in 2012, with the vision of helping corporations bridge the interconnected and digital communications through a strategic use of technology combined with creative marketing solutions. His goal is to develop, improve, and maintain powerful social media integration programs in order to increase awareness, brand loyalty, website traffic, and sales. Jonathan has spent the past 15 years immersed in digital marketing with an emphasis in social media. He has been a speaker on the topic at several social media conferences, user groups, and industry groups.

Prior to founding Social Spice Media, Jonathan served as Director of Sales and Marketing at The California Wine Club (CWC). His role included all aspects of social media engagement and marketing, as well as business development. Under Jonathan’s direction, CWC sponsored the 2010 and 2011 Taste of Camarillo, Bryan Brother’s Foundation Tennis Fest, Camarillo Art Council, and World Council Affairs Dinner.

Jon is highly connected to the professional community, and he uses his extensive network to benefit his clients. As a respected member of the ProVisors professional network, Jon has access to a wealth of resources and expertise that he can tap into for his clients’ benefit.