The key to any great social media marketing strategy is consistency – but showing up day in and day out can turn into a tedious drudge (for both you and your followers). So, to help you break up your workday monotony and keep your audience engaged, we’d like to share 15 content-type ideas for a certified fresh feed.
New privacy policies and tracking limitations, such as limiting cookies and identifiers, suppressing third-party tracking, and a rise in opt-in pop-ups, prevent marketers from creating truly robust consumer profiles. This push for increased privacy during browsing sessions and app usage has really diminished a company’s marketing ROI.
For being the youngest generation, Gen Z can be intimidating – even millennials are starting to feel old (though some of us prefer to be called the Oregon Trail Generation) – and what is more representative of Gen Z than TikTok?
In 2017 Governor Jerry Brown signed A.B. 434, the first law to address ADA compliance online. It required state agencies and state entities to post a certification of compliance with the Web Content Accessibility Guidelines 2.0 Level AA, or a subsequent version, on their website home pages.
On April 26, 2021, Apple announced its launch of the new iOS update 14.5, which includes the ability to unlock your screen with the smartwatch, new Siri customization options, and an “App Tracking Transparency” (ATT) update. Apple has been transparent about this new ATT update since June of last year since it will likely have a significant impact on app developers and potentially businesses who use online ads as well.
Since the COVID-19 pandemic and global shutdowns, more business has taken place online than ever before. Staff meetings, marketing, and purchases became almost exclusively online for over a year, and some businesses have a desire to keep things this way even as society begins to open back up and return to some level of normalcy.
Which social media platforms should your business be using? The answer to this question is different for every company. A company’s social media marketing plan should be specific to the audience they are trying to reach. Before deciding on a social media marketing strategy, companies must first establish who the target audience is (i.e., consumers or businesses, or a mix of both), where the target audience is the most concentrated and accessible, and where they are most actively engaged. Identifying who the key audience is will make it easier for your company to narrow down which social media platforms are best for marketing your products or services.