Business Blogging

We've said it once and we'll say it again– you can’t succeed online if you don’t have high-quality content. That applies to a personal website or your business website, especially in 2022. That doesn’t mean you need to write blogs that are thousands of words long or post a cringe-worthy meme on your company page to stay “relevant”. The key to high-quality content is the quality of your material, not the quantity or even the length. High quality content for your website will help you get the traffic you’ve been looking for.
In our current digital age, consumer information is key to building and even perhaps maintaining a successful business. If you know where your customers gather, you know where to advertise. If you know how your customers buy, you know how to sell. Conversely, without understanding your customers’ habits, desires, and limitations, your outreach will be stunted and you’ll never reach your fullest potential. With the new year comes new changes to privacy regulations and the amount of information readily accessible to you and your business. While privacy regulations can be beneficial to individuals, they can easily detriment you and your business, stripping you of consumer information you once held in the palm of your hand. To unlock a new threshold of success for yourself and your business, you need to understand the Social Spice Media run-down of privacy regulations and digital marketing in 2022.
In Part I of "How Partnering with a Content Marketing Agency Can Help Your Business," we discussed some reasons why a content marketing agency can actually help your business. We went over the variables of how proper content marketing can help "attract, engage and retain" your audience. We then discussed how hiring a content marketing agency can help alleviate the stress of having to do all the production yourself. It's a lot of work, on top of your regular business operations. Content marketing has proven itself to be more effective than any other type of marketing in recent years, with 65% of B2B marketers saying that it’s their primary source of new leads. That’s because people trust other people—the true experts in the field—and you can use content marketing to leverage that advantage to build your brand and boost sales by speaking directly to your target audience...whether it be business-to-business or business-to-consumer. Today in Part II, we are going to review some highlights of exactly what a Content Marketing Agency provides in all of its glory. This will help you understand not why the process works, but the components in how it works.

Should you outsource your content writer? Should you create content yourself? Or perhaps, should you have an in-house content blog creator? In 2022, there are so many aspects to consider when running a successful business. Creating content for your website should be front and center, but...

It’s no longer good enough to put on a friendly smile and welcome customers inside your business. Digitization has elevated your industry beyond storefronts and welcome signs into a realm of cyberspace, making it so that the way you and your business appear online is...

It has certainly been a rough year or so for many small- to medium-sized businesses. Trying to stay afloat while keeping up with constantly changing mandates and guidelines, making sure both employees and patrons feel as safe as possible, and dealing with product and labor...

What is the Americans with Disabilities Act (ADA)? The Americans with Disabilities Act or ADA is a civil rights law that was enacted in 1990 that prohibits discrimination against people with disabilities. It aims to ensure people living with disabilities have equal access to opportunities and services available to all, including “jobs, schools, transportation, and all public and private places that are open to the general public”. Since 2018, these “public and private places…open to the general public” have been extended to the digital sphere per section 508. Your website is an extension of your brick and mortar storefront – if not your only storefront – and is expected to make accommodations for the disabled. The law covers any business that falls under Title I or Title III of the ADA, including federal agencies, contractors, employers, and companies receiving federal funding; however, even if your business is not explicitly represented by these categories, you’re still leaving yourself vulnerable to lawsuits if your website is not ADA compliant. There are many advantages to updating your website to adhere to ADA accessibility requirements aside from avoiding legal action. Thoughtful website design with special needs in mind can help:
  • Improve your website’s search engine optimization (SEO)
  • Broaden your customer base
  • Boost your business reputation
  • Save you time and money
Read on to learn more about the top 5 reasons your website needs to be ADA compliant.
In the wake of COVID-19, it is no surprise that many small businesses have spent the past year trying to recover from major disruptions in revenue, employee retention, and daily operations. If you are a small business owner, you may be searching for ways to bring in more revenue for your business in the COVID-19 era. Now, more than ever, is the time to evaluate your business’ social media use to generate new growth for your business. You may be wondering if your business is visible on all the platforms relevant to your customers? Maybe, you don’t know which ones those are, or you are afraid to take the leap into the unknown world of social media in a pandemic world. In this blog we will talk about why you should be engaging your small business in social media—and why it’s never been more important than now.