Business Blogging

Which social media platforms should your business be using? The answer to this question is different for every company. A company’s social media marketing plan should be specific to the audience they are trying to reach. Before deciding on a social media marketing strategy, companies must first establish who the target audience is (i.e., consumers or businesses, or a mix of both), where the target audience is the most concentrated and accessible, and where they are most actively engaged. Identifying who the key audience is will make it easier for your company to narrow down which social media platforms are best for marketing your products or services.

For law firms, it’s all about location, location, location – and if your search engine optimization (SEO) long game isn’t on point, you might as well be located on another planet.   SEO is all about improving your website’s visibility through organic traffic – that is, people...

The year 2020 was like no other, with essentially everything moving online, from staff meetings to sporting events. This has, of course, had a huge impact on social media use. Over the past 12 months, the number of people using social media has increased by...

Digital marketing has been growing in importance each year, but with everything moving online during the last year due to the pandemic, its necessity has become crystal clear—and we don’t expect this to go away anytime soon.   If you’re looking to start or expand your digital...

Why Google Voice Search Should Be a Priority in Your Overall Digital Marketing Strategy   Google is king of the search engine industry globally and in the US, with over 90 percent market share worldwide and nearly 90 percent in the States. To boot, their Google Assistant...

Has your marketing strategy adapted in light of COVID-19? Now that the magnitude has set it in, business owners looking to connect with customers and maintain those relationships are re-aligning marketing strategies. Personal relationships you’ve worked so hard building over the years with customers are unequivocally valuable....

People everywhere are dreading Valentine’s Day 2021, and can you blame them? 2020 hasn’t exactly been the best year to find your soul mate – in-person or online. Those without a permanent bae usually would cope at local bars with their friends to fill the relationship void, however, once the pandemic got added to the mix, any semblance of “normal” dating got tossed out the window