Facebook

Facebook is the most widely used social network worldwide with over 2 million active users. Therefore, it’s no surprise that it is also used by most businesses for marketing ads. If you’re not advertising on Facebook, you’re missing out. If you are advertising on Facebook but you’re doing it without a tracking pixel, you’re not doing much better.

You might run a well-oiled machine during your business hours but your company doesn’t get a break from building its reputation after you clock out for the day. Smart business owners already know the importance of representing their organizations on social media but unfortunately some...

As most of you know by now, it won’t be too long before the social media platform Google+ is out of the picture. Back in October, Google executives announced that Google+ would be phased out over the next several months. The news-breaking decision was made shortly after a security breach on Google+ compromised the data of more than 500,000 Google subscribers. The channel was also shuttered due to low engagement numbers.
If you’re not familiar with digital marketing, it’s easy to write off terms like “ROIs,” “KPIs,” “audience engagement,” and “conversions” as mere buzzwords. But whether you’re a social media guru or a beginner, you can’t avoid marketing metrics. In fact, analyzing these metrics is crucial to understanding your KPIs, or Key Performance Indicators. KPIs are measurements that will help your business or organization identify whether or not you’re reaching your objectives. Depending on your goal, that may mean more sales or brand awareness.
Facebook has been in the news countless times for a variety of reasons. Whether it is about a scandal or a step in the right direction, Facebook continues to make headlines everywhere. This time, it is about user growth, or lack thereof. Is Facebook done growing after countless efforts to promote the social media platform, or is there a light at the end of the tunnel? Social Spice Media reviews the issues Facebook is experiencing and how this can impact businesses who use the platform.

As Social Spice Media continues to grow and develop as a digital marketing agency in Ventura County, we are happy to introduce our new website packages for businesses. In this week’s blog, we remind business owners of the importance of having an up-to-date website as...

When posting images to your social media channels, website, and any other platforms where you market your business, there is one crucial rule: do not post an image that does not belong to you. As one of the Golden Rules of Marketing, photo licensing is one of the most important to follow because it can cost your business. Social Spice Media discusses the photo licensing infringement nightmares businesses can run into when they do not abide by photo use rules. 

When choosing the right social media channels to accomplish your marketing goals, it can be a tough task to understand which platforms are best for your business. How can you be sure the channels you select will make a meaningful connection between your company and...

In an effort to decrease the amount of false news and fraud spread across the platform, Facebook has added another obstacle businesses must overcome when posting their content to the social media channel. Though we can appreciate this from a security standpoint, it does pose...