Facebook

In an effort to decrease the amount of false news and fraud spread across the platform, Facebook has added another obstacle businesses must overcome when posting their content to the social media channel. Though we can appreciate this from a security standpoint, it does pose...

Advertising has taken a shift over the past few years, moving from magazines and big print sources to social media and websites. Digital ad placement guides companies in the right direction to find the targeted leads they are seeking. When advertising on a social media...

Social media allows you to build customer trust in a way that a traditional marketing campaign alone cannot. While paid advertising may get you brand recognition, an open and direct line of communication on social media gains you the trust that influences consumers to make...

Small businesses can benefit the most from social media marketing over the holiday season as advertising on social platforms is far less expensive than traditional methods, such as radio, billboards, and television. And social media converts. A staggering 3 in 4 shoppers base their purchasing decisions...

To effectively market your products and maximize profits, you must understand the desires and behaviors of your target audience. You need to dig deep and get inside their heads. Social media platforms, such as Facebook, Instagram, and Pinterest, allow businesses to do just that....