Marketing Strategy

Now that ADA compliance for websites is becoming a necessity, it’s important to know whether your website is indeed compliant to the law, or if you’ll need to make changes to your website to meet ADA standards. Below we’ll also show you examples of websites that are ADA compliant and then explain what can be done to ensure that your website meets those standards.   The ultimate objective of ADA compliance is a website that will be easily accessible for any and all users, including those who are visually or hearing impaired or who have other disabilities. To be able to share your website with all audiences, adjustments to your site will most likely need to be made, which will vary anywhere from the conversion of PDFs to close captioning for video. Below, we’ll cover each of those ADA compliance adjustments for you.
17 February, 2020

It’s natural to want instant gratification in today’s society. When you want something now – you don’t want to wait in line. You don’t even want to wait for a page to load. That’s why you now only have about 8 seconds to make a digital impression on a future client.

16 December, 2019

According to Forbes, going the extra mile with a custom website is worth it to ensure your business has a unique look and feel, future options to customize, and the full SEO benefits available.

Having an up-to-date, eye-catching website is a key element to a successful business in the modern marketplace. Your business’s website should build your credibility, reflect your values and mission, and showcase your expertise in the industry.
01 July, 2019
Facebook is the most widely used social network worldwide with over 2 million active users. Therefore, it’s no surprise that it is also used by most businesses for marketing ads. If you’re not advertising on Facebook, you’re missing out. If you are advertising on Facebook but you’re doing it without a tracking pixel, you’re not doing much better.
03 June, 2019
When you think about your favorite shops and businesses, their timeless logos probably spring to mind. Who doesn’t recognize the iconic white cursive handwriting of Coca-Cola’s logo, the attention-grabbing, red and white bullseye associated with Target, or the sleek swoosh on Nike products? As a business owner, it’s understandable that you want your brand to stand out as well. When it comes to deciding the right design, it should stand the test of time. Social Spice Media offers the following considerations you should think about when creating your business’s logo:
28 May, 2019
Social media has always been a hot topic in the law field but arguments over how it should be used and to what degree are always in flux. Social media has gone from being a gray area for many attorneys to something that has been embraced and embedded into various legal firms’ business marketing and networking strategies. While social media is now a necessary part of today’s marketing for attorneys, it can seem like a bit of a minefield to maintain your firm’s professional reputation while utilizing the digital marketing landscape to its full potential.
29 April, 2019
Data is a major component of any business. No matter what you’re selling, your website visitors or potential customers may be wondering how much you’ve grown as a company over the last decade, which of your products has become the most popular, how many offices you have and where they’re located, and how to use your product or service.
22 April, 2019
Whether you’re introducing yourself to someone new, writing an article, or trying to dazzle your coworkers during a presentation, it’s important for you to capture your audience’s attention with the first few moments. The same is true of marketing. While many businesses opt to create custom content (such as blogs, social media posts, etc.) to draw in potential customers, others are thinking outside the box by diving into video marketing.
08 April, 2019