Social Advertising

Looking back on 2019, staggering numbers indicate that internet usage, and more specifically social media usage, is on a definitive rise. And not just slowly, but at an unprecedented rate. This means that more people across the globe are using the internet and social media for their everyday tasks from shopping to finding local amenities. As social media is becoming one of the most prominent forms of advertising today, this increase proposes an important message to business owners: social media marketing is a necessity for the success of your business. The rise of internet usage globally furthers the understanding that social media marketing is essential for businesses. While looking into the findings of Hootsuite’s global report of 2019, we gain a better understanding of why social media marketing is widely accepted as an integral aspect of business marketing. To have a successful business in 2020, it is greatly suggested that business owners take into consideration the use or expanse to their social media marketing options.
06 January, 2020

It’s natural to want instant gratification in today’s society. When you want something now – you don’t want to wait in line. You don’t even want to wait for a page to load. That’s why you now only have about 8 seconds to make a digital impression on a future client.

16 December, 2019

By 2020, online videos will make up more than 80% of all consumer internet traffic. However, if you have been on social media recently, you’ve probably already noticed that video is already taking over your newsfeeds. Facebook and Instagram are focusing more on video, especially with stories and IGTV growing in popularity. To catch up with the trend, Twitter, Pinterest, and even LinkedIn are developing more options for video.

You may find yourself wondering if creating videos to promote your business is really worth it, and it is! Not only is everyone doing it, video is one of the most moldable and profitable digital marketing tools out there.

Social Spice Media gives seven reasons why you should add video into your marketing strategy today:

07 October, 2019
Facebook is the most widely used social network worldwide with over 2 million active users. Therefore, it’s no surprise that it is also used by most businesses for marketing ads. If you’re not advertising on Facebook, you’re missing out. If you are advertising on Facebook but you’re doing it without a tracking pixel, you’re not doing much better.
03 June, 2019
Even with all the social media platforms and marketing strategies out there, word-of-mouth referrals are still one of the most effective and persuasive means of converting interested audiences into full-fledged customers. Perhaps you bought a new product or used a particular service at the persuasion of a friend or through the encouragement of a social media influencer.
20 May, 2019

In digital marketing, it’s not enough to publish quality content, breathtaking imagery, and desirable products if you’re not reaching the right audience. Most importantly, you need to be agile in your social media strategy—don’t target blindly. Social Spice Media shares the following ways you can aim...

11 March, 2019

You might run a well-oiled machine during your business hours but your company doesn’t get a break from building its reputation after you clock out for the day. Smart business owners already know the importance of representing their organizations on social media but unfortunately some...

11 February, 2019
Social media ranges from a powerful force to be reckoned with to a shout into the endless void of the Internet. You may have all of the social media apps in the world yet reap no benefit to your business traffic whatsoever. Aside from having a consistent and active presence on social media, there are several other factors to consider when maximizing your social media quality:
28 January, 2019