Social Advertising

Facebook is the most widely used social network worldwide with over 2 million active users. Therefore, it’s no surprise that it is also used by most businesses for marketing ads. If you’re not advertising on Facebook, you’re missing out. If you are advertising on Facebook but you’re doing it without a tracking pixel, you’re not doing much better.
Even with all the social media platforms and marketing strategies out there, word-of-mouth referrals are still one of the most effective and persuasive means of converting interested audiences into full-fledged customers. Perhaps you bought a new product or used a particular service at the persuasion of a friend or through the encouragement of a social media influencer.

In digital marketing, it’s not enough to publish quality content, breathtaking imagery, and desirable products if you’re not reaching the right audience. Most importantly, you need to be agile in your social media strategy—don’t target blindly. Social Spice Media shares the following ways you can aim...

You might run a well-oiled machine during your business hours but your company doesn’t get a break from building its reputation after you clock out for the day. Smart business owners already know the importance of representing their organizations on social media but unfortunately some...

Social media ranges from a powerful force to be reckoned with to a shout into the endless void of the Internet. You may have all of the social media apps in the world yet reap no benefit to your business traffic whatsoever. Aside from having a consistent and active presence on social media, there are several other factors to consider when maximizing your social media quality:
If you’re not familiar with digital marketing, it’s easy to write off terms like “ROIs,” “KPIs,” “audience engagement,” and “conversions” as mere buzzwords. But whether you’re a social media guru or a beginner, you can’t avoid marketing metrics. In fact, analyzing these metrics is crucial to understanding your KPIs, or Key Performance Indicators. KPIs are measurements that will help your business or organization identify whether or not you’re reaching your objectives. Depending on your goal, that may mean more sales or brand awareness.

It’s hard to believe, with our reputation and full suite of digital marketing services, that Social Spice Media didn’t start in a traditional office building. In fact, some of the best business origination and development stories begin in the most unexpected places. We don’t have...