Social Media

Facebook is the most widely used social network worldwide with over 2 million active users. Therefore, it’s no surprise that it is also used by most businesses for marketing ads. If you’re not advertising on Facebook, you’re missing out. If you are advertising on Facebook but you’re doing it without a tracking pixel, you’re not doing much better.
Even with all the social media platforms and marketing strategies out there, word-of-mouth referrals are still one of the most effective and persuasive means of converting interested audiences into full-fledged customers. Perhaps you bought a new product or used a particular service at the persuasion of a friend or through the encouragement of a social media influencer.
Referrals among friends, family, and colleagues continue to be the leading source of business lead generation, but the rate of referrals has been dropping steadily over the last few years—decreasing nearly 15% since 2013. Relying on these referrals alone is becoming a risky strategy for business marketing. Coming in second place and moving its way up, online lead generation could soon outpace referrals as the foundation of a businesses growth. As people continue to select a business from a sea of competitors, you need to carefully craft your digital images to draw demand and business leads. Social Spice Media offers the following strategies to help your business shine in the ever-expanding digital marketplace:
Social media has always been a hot topic in the law field but arguments over how it should be used and to what degree are always in flux. Social media has gone from being a gray area for many attorneys to something that has been embraced and embedded into various legal firms’ business marketing and networking strategies. While social media is now a necessary part of today’s marketing for attorneys, it can seem like a bit of a minefield to maintain your firm’s professional reputation while utilizing the digital marketing landscape to its full potential.
Data is a major component of any business. No matter what you’re selling, your website visitors or potential customers may be wondering how much you’ve grown as a company over the last decade, which of your products has become the most popular, how many offices you have and where they’re located, and how to use your product or service.

In digital marketing, it’s not enough to publish quality content, breathtaking imagery, and desirable products if you’re not reaching the right audience. Most importantly, you need to be agile in your social media strategy—don’t target blindly. Social Spice Media shares the following ways you can aim...

You might run a well-oiled machine during your business hours but your company doesn’t get a break from building its reputation after you clock out for the day. Smart business owners already know the importance of representing their organizations on social media but unfortunately some...

Social media ranges from a powerful force to be reckoned with to a shout into the endless void of the Internet. You may have all of the social media apps in the world yet reap no benefit to your business traffic whatsoever. Aside from having a consistent and active presence on social media, there are several other factors to consider when maximizing your social media quality:
When Twitter launched in 2006, the platform challenged users to master the art of brevity in 140 characters or less. This character limit has since increased and as of 2017, tweeters can now say what they need to say in 280 characters. But even with all of Twitter’s neat benefits (immediacy, hashtags, trends, etc.), is the social media channel becoming less relevant these days? In the third quarter of 2018, the number of active Twitter users in the U.S. was about 67 million, down from 68 million earlier that year. This ebb and flow of followers isn’t necessarily unusual; over the last few years, Twitter has experienced slight rises and falls of number of users. Still, it is important to understand what may be causing the recent decline in user activity on Twitter.