Social Media

Last week, we discussed the social media metrics that matter when you’re evaluating the success of your marketing strategy. We covered some of the big metrics that you should pay attention to – user engagement, reach (organic and viral), and conversions. This time, Social Spice Media is giving you the lowdown on what makes good metrics:
If you’re not familiar with digital marketing, it’s easy to write off terms like “ROIs,” “KPIs,” “audience engagement,” and “conversions” as mere buzzwords. But whether you’re a social media guru or a beginner, you can’t avoid marketing metrics. In fact, analyzing these metrics is crucial to understanding your KPIs, or Key Performance Indicators. KPIs are measurements that will help your business or organization identify whether or not you’re reaching your objectives. Depending on your goal, that may mean more sales or brand awareness.
Google recently announced that Google+ will be phasing out over the next 10 months. The decision was made following a security breach that compromised the private data of more than 500,000 Google+ users. When Google+ emerged onto the social media scene in 2011, many businesses immediately created company pages on the new platform – after all, Google is the world’s #1 search engine, and content that is published to a Google+ page has an SEO edge.
Extra! Extra! Read all about it! It is no secret that news sources and the media report false or misleading news when they hear about a scintillating story that would boost ratings. In fact, recent research has proven the trust in the media has dwindled over the years. People are also aware of the bias that exists within various corporations and media outlets. So, in a world where it is effortless to quickly share information, who is left to trust? Our tips will help guide you through debunking the fake news.

It’s hard to believe, with our reputation and full suite of digital marketing services, that Social Spice Media didn’t start in a traditional office building. In fact, some of the best business origination and development stories begin in the most unexpected places. We don’t have...

Redesigning your business’s website or creating one from scratch can be a time-consuming project. A responsive, functional, and appealing website is required in today’s market. Once it’s complete, you may heave a sigh of relief and think your work is done, but it has only...

To boost or not to boost, that is the question. Facebook makes it effortless to boost your social media posts and reach more people, but is there any quality to the large quantity? We won’t dive into a soliloquy like Shakespeare’s dear Hamlet, but we...

Facebook has been in the news countless times for a variety of reasons. Whether it is about a scandal or a step in the right direction, Facebook continues to make headlines everywhere. This time, it is about user growth, or lack thereof. Is Facebook done growing after countless efforts to promote the social media platform, or is there a light at the end of the tunnel? Social Spice Media reviews the issues Facebook is experiencing and how this can impact businesses who use the platform.