Social Media

It feels like it has been a lifelong debate: hire in-house marketing professionals or work with a third-party agency? There are several factors that influence how your marketing dollars will be best spent. Social Spice Media presents the real costs associated with in-house marketing departments...

Technology has made it effortless to learn more about people on social media, give us suggestions based on our browsing habits, show us advertisements that reflect our interests, and much more. Facebook has started incorporating face recognition technology into their platform to enhance user experience,...

Have you heard about Snapchat’s new update? We’re kidding. Of course, you have. The app upset hundreds of thousands of users when it rolled out its new design this month. Snapchat rearranged the format and it struck a nerve in teens, adults, and celebrities using...

Advertising on social media platforms has become standard. If you’re not advertising, then you’re most likely not competing. According to Statista, in 2016, 57% of social media content sharing occurred solely on Facebook. Twitter followed with a whopping 18%. Another social leader is making its...

Social media allows you to build customer trust in a way that a traditional marketing campaign alone cannot. While paid advertising may get you brand recognition, an open and direct line of communication on social media gains you the trust that influences consumers to make...

If you own a small to medium-sized business, you need to get on Instagram. The burgeoning niche platform is getting closer and closer to Facebook-sized audiences every day. Today, the exploding social media platform boasts 600 million monthly active users (that’s nearly twice the population...

Is traditional marketing working for Papa John’s? Founder John doesn’t think so. Slumping sales came as a shock to John Schnatter, the founder and CEO of the Louisville-based pizza chain, and company President Steve Ritchie. The company threw more money into their NFL advertising campaign...

Facebook is far and away the most popular social media platform: more than 8 in 10 Americans, from millennials to senior citizens, scroll the feeds of the social media giant – that’s more than twice the users on Twitter, Pinterest, Instagram, or LinkedIn. And 76...

Tweet it. Post it. Instagram it. Crowned the king of communication, there’s no denying that social media is thriving worldwide. Case in point, the #MeToo campaign. You’ve probably heard about the #MeToo campaign encouraging sexually abused and harassed women to say, ‘Me Too’ on their social...