Social Media

Social media marketing offers a host of benefits traditional campaigns simply cannot, because, unlike conventional advertising methods, social media platforms are dynamic data gold mines that offer the ability to tailor campaigns with almost eerie precision and allow companies to actively engage customers. Of course, if...

You might have a brother or best friend or found a freelancer who designs websites and quoted you a low price, but handing your project over to them might not be as good an idea as you think it is. While they may have an...

The Mad Men of print and television advertising continue to recede into the background as digital ads outpace traditional mediums at an Olympic pace. In just four years, internet ads are expected to grow by 35 percent, versus television ads at just five percent. Already, yearly...

Do you own a small business or startup and want to beat the corporate competition? You don’t need to have access to the GDP of a small country to do so. Optimizing your business website for search engines is an effective, relatively low-cost method to increase brand awareness and amp up sales.   Utilizing the best practices of search engine...

LinkedIn is the most popular networking site for working professionals, boasting more than 467 million members and ranking in the top five most popular social media sites based on estimated unique monthly visitors – the current number is 250 million. Unlike other social media platforms, such...

YouTube is the second largest search engine – and it’s no surprise. The popular video platform is owned by Google, King of the North…ehrm, the Internet, and the giant that receives nearly 73 percent of global search inquiries. Your business needs to leverage the power of...

Businesses are constantly vying for the attention of potential customers, but attention spans are short these days. If a person ends up on your webpage or happens across a blog post, chances are they are probably skimming the surface: Nearly 80 percent of visitors scan content...

As a small business, competing with mega corps with advertising budgets equal to the GDP of small countries is impossible… Just kidding. At a fraction of the price, you can capture your fair share of market attention. But how? Inbound marketing. Instead of begging for attention by...