Trends

Two years ago, almost exactly to the day, Governor Jerry Brown signed A.B. 434, the first law to address ADA compliance online.  A.B. 434 requires state agencies and state entities to post a certification of compliance with the Web Content Accessibility Guidelines 2.0 Level AA,...

As the internet continues to grow and move into every aspect of society, online scams are only getting smarter. Online scams used to only prey on vulnerable audiences, like the elderly or uninformed. But now anyone and everyone is at risk. Some of the most realistic scams...

Economists, stock brokers, business owners and individuals alike should have a vested interest in the state of the economy, because it is likely to affect just about everyone—granted the particular consequences vary considerably.

Mixed opinions abound over whether we’re due for a recession after the decade long expansion we’ve had since 2009 or whether people are simply applying lose patterns that don’t really mean anything concrete.

The bottom line is that It’s always impossible to predict with absolutely certainty whether or not there will be an economic recession at any time. However, the best course of action for either outcome remains the same, tried and true through time and time again: you should always act as if there is one just around the corner—and plan accordingly.

Small business owners especially need to be ever vigilant of the possibility of the economy taking a turn for the worst and take precautions ahead of time. Here’s what’s most important to keep in mind to protect your business in an ever-changing economy.

Pet-friendly workspaces are becoming increasingly popular. While it is not always an option for every industry due to sanitary reasons or allergies, dog-friendly workplaces like Social Spice Media, Google, Amazon, Ben & Jerry's and Etsy are becoming the new normal. One study found that 17 percent of business owners have pet-friendly policies. Some companies even have dog-owner play groups and offer pooch play areas.

There are many exciting benefits to implementing a pet policy, but also some hazards to take into consideration. To help form an educated business decision, Social Spice Media highlights the paw-sitive impacts a dog can have on the workplace:

More than 294 billion emails are sent on a daily basis and each year the number grows. Email marketing has become a staple of business, but there are still mixed messages on how to do it right. What works for you may not necessarily work...

Smart companies know that leveraging social media marketing is one of the best ways to boost brand awareness and keep their business imprinted on people’s minds. But for financial services, it’s often easier said than done to create a marketing strategy that resonates with their...

Social media has always been a hot topic in the law field but arguments over how it should be used and to what degree are always in flux. Social media has gone from being a gray area for many attorneys to something that has been embraced and embedded into various legal firms’ business marketing and networking strategies. While social media is now a necessary part of today’s marketing for attorneys, it can seem like a bit of a minefield to maintain your firm’s professional reputation while utilizing the digital marketing landscape to its full potential.
Data is a major component of any business. No matter what you’re selling, your website visitors or potential customers may be wondering how much you’ve grown as a company over the last decade, which of your products has become the most popular, how many offices you have and where they’re located, and how to use your product or service.
Your website is a virtual representation of your business and should reflect your business brand as well as its expertise, mission statement, and client base. Be sure to keep the following in mind when designing your business website: