Trends

Social media marketing offers a host of benefits traditional campaigns simply cannot, because, unlike conventional advertising methods, social media platforms are dynamic data gold mines that offer the ability to tailor campaigns with almost eerie precision and allow companies to actively engage customers. Of course, if...

Snapchat was released in September of 2011 to lots of buzz, particularly in younger markets. The app has grown tremendously in the past four years, following the common path from teens to their parents to businesses in search of new customers. It’s helped several businesses...