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Top 5 Social Media Trends for Business in 2014 Social media sites have made some big changes over the last year and there are some big plans in place for 2014. But how will business owners adapt to these changes and can you get ahead of...

You want to engage your customers, and potential customers, and you know that social media is where you’ll find them.  However, you may not know how to go about reaching them there.  Sure, you’re on Facebook.  You comment on your friends’ vacation photos and funny...

Social Media is the New Word-of-Mouth, Only MUCH Faster The concept of Social Media Marketing is nothing new.  In fact it has been around for ages.  It is the process of one friend recommending a product or service to another. Remember the days before the internet when...

It was big news when General Motors (GM) publicly pulled the plug on $10 million in Facebook (FB) advertising back in May, right before Facebook’s IPO.  GM had noted at the time that the cost-per-click ads were “ineffective.” This sparked a big debate about the effectiveness...

When Aristotle stated that “the whole is greater sum of its parts,” he may as well have been referring to social media marketing. While active involvement on one social networking site is good, strategic engagement across multiple targeted channels is priceless. In this sense, social media...