The American Disabilities Act became effective in 1990 and serves to protect individuals with disabilities against discrimination in areas of public life including jobs, schools, transportation, and all public and private places that are open to the general public such as websites. It serves as...
Economists, stock brokers, business owners and individuals alike should have a vested interest in the state of the economy, because it is likely to affect just about everyone—granted the particular consequences vary considerably.
Mixed opinions abound over whether we’re due for a recession after the decade long expansion we’ve had since 2009 or whether people are simply applying lose patterns that don’t really mean anything concrete.
The bottom line is that It’s always impossible to predict with absolutely certainty whether or not there will be an economic recession at any time. However, the best course of action for either outcome remains the same, tried and true through time and time again: you should always act as if there is one just around the corner—and plan accordingly.
Small business owners especially need to be ever vigilant of the possibility of the economy taking a turn for the worst and take precautions ahead of time. Here’s what’s most important to keep in mind to protect your business in an ever-changing economy.
By 2020, online videos will make up more than 80% of all consumer internet traffic. However, if you have been on social media recently, you’ve probably already noticed that video is already taking over your newsfeeds. Facebook and Instagram are focusing more on video, especially with stories and IGTV growing in popularity. To catch up with the trend, Twitter, Pinterest, and even LinkedIn are developing more options for video.
You may find yourself wondering if creating videos to promote your business is really worth it, and it is! Not only is everyone doing it, video is one of the most moldable and profitable digital marketing tools out there.
Social Spice Media gives seven reasons why you should add video into your marketing strategy today:
Valentine’s Day may have passed, but you need to show your customers your love for them year-round. Deciding what to purchase and who to purchase from are not choices many customers take lightly. In fact, most people have a specific system they follow before making...
After the Facebook data scandal was brought to headlines this year, social media users immediately grew concerned for their privacy. The EU is taking steps to protect their citizens’ data with the General Data Protection Regulation (GDPR). Social Spice Media takes a closer look at...
One of the fundamentals of operating a business is delivering excellent customer service. How you treat your customers can make or break your reputation. One negative comment or a lengthy hold time can automatically put you at risk when trying to satisfy your customers. At...
They say you must have all the proper ingredients to execute a recipe perfectly. At Social Spice Media, we believe that you need all the spices for the most flavorful, custom dish. Our dish, of course, is digital marketing and it’s always served hot. We...
Regan is a content creator and copywriter for clients in the legal, corporate, and small business fields. She understands the needs of companies and business owners well, and she uses her experience, knowledge, resources, and creativity to produce effective, powerful content that addresses their issues, achieves their goals, and helps them thrive. Regan knows the importance of cultivating a consistent voice and brand, and she believes in delivering exceptional work product every time for every client.
Regan graduated from UCLA, earning BA in English with high honors. She received her Juris Doctor from the University of Southern California’s Gould School of Law. Before joining Social Spice, she practiced labor and employment law, served as a legal consultant, and worked with numerous law firms, attorneys, and legal departments to create and edit blogs, articles, marketing materials, website content, and legal pleadings tailored to her clients’ needs.
In her free time, Regan enjoys hiking, cooking, travel, and spending time with her three dogs.
Nicole creates content for blogs, business websites, and various other marketing materials. She’s able to get at the heart of a company’s culture to produce compelling copy, signaling potential customers that they’re right where they need to be. She believes fluff is meant for teddy bears, preferring well-researched content aimed at increasing a business’ authority within their industry and addressing customers’ most pressing issues.
Nicole graduated from the University of South Florida in 2012 with a BA in English Literature. Before joining Social Spice Media in 2016, she worked for a content company, turning search engine answers, articles, and product descriptions. Nicole is passionate about post-apocalyptic literature and self-sufficient homesteading.
Scott Ericson is the Director of Business Development with Social Spice Media. Scott brings over 35 years developing business and partnerships for companies and organizations. His background includes business development positions with a national broadline food distributor, national specialty pharmacy, nonprofit copay assistance organization and a five-year stint with the Chamber in Santa Barbara. He was also a co-owner of a company to nationally distribute natural compounds to clean and sanitize firefighter’s PPE and other emergency services equipment. His most recent business development position was with an IT Managed Service Provider in Santa Barbara.
After growing up in Santa Barbara, he moved around the country with his wife and children. Scott and his wife Cheri have relocated back to Santa Barbara after spending nearly thirty years away. They are living in the house he grew up in, and he enjoys spending time with Cheri, golf, reading and woodworking for relaxation.
Samantha is a Copywriter & Content Creator for Social Spice Media. Her role includes writing content for social media, business blogs, and creating custom graphics. She has a diverse background ranging from retail management to filming and editing for newscasts. She studied broadcast journalism and interned at Power 106 on The Cruz Show, for marketing and producing. Samantha has a passion for social media marketing and growing brand images.
She has a Bachelor of Arts in Journalism from CSU, Northridge. Before joining Social Spice she worked for marketing agencies giving her the ability to manage multiple clients at once.
In her free time she is a puppy mother and enjoys doing DIY projects around her house.
Stacy Pearce recently joined Social Spice as the Director of Creative Marketing with more than two decades of experience in Marketing, Graphic Design, Front-End Web Development and Creative Project Management. Stacy began her professional journey working for Disney Cruise Lines as a member of the inaugural crew for their first cruise ship in 1998, the Disney Magic. While working onboard, she was selected to receive specialized training from Disney in both Public Relations and Guest Service Excellence.
After leaving Disney and working in print design for several years, Stacy decided to make the jump to web design and began working for the well-known training company, lynda.com, as an assistant teacher for their onsite Adobe Photoshop training classes. She also spent many years in the marketing world working for companies like JD Power and Associates, Amgen and Gospel Light Publishing. She then started her own graphic design and consulting business providing logo design, web project management and branding strategy to a wide variety of local groups and businesses.
Stacy joined Social Spice in January of 2020 to help expand their services as a creative designer and a brand strategy specialist.
