Referrals among friends, family, and colleagues continue to be the leading source of business lead generation, but the rate of referrals has been dropping steadily over the last few years—decreasing nearly 15% since 2013.
Relying on these referrals alone is becoming a risky strategy for business marketing. Coming in second place and moving its way up, online lead generation could soon outpace referrals as the foundation of a businesses growth.
As people continue to select a business from a sea of competitors, you need to carefully craft your digital images to draw demand and business leads.
Social Spice Media offers the following strategies to help your business shine in the ever-expanding digital marketplace:
Data is a major component of any business. No matter what you’re selling, your website visitors or potential customers may be wondering how much you’ve grown as a company over the last decade, which of your products has become the most popular, how many offices you have and where they’re located, and how to use your product or service.
You use security measures for the important things you use every day – a key for your home and car, a passcode for your smartphone, and password protection for your online accounts. Given how much thought you put into the protection of your personal items, shouldn’t you have safeguards for your business’s website as well?
No matter what kind of business you run, your company’s website should utilize an SSL certificate. If you don’t already have one, you’re putting your website at risk of a security breach. Worse still, your customers’ personal information could be compromised.
Your website is a virtual representation of your business and should reflect your business brand as well as its expertise, mission statement, and client base.
Be sure to keep the following in mind when designing your business website:
When you’re strolling in an outlet mall, you might find yourself browsing each store’s selections without ever going inside – also known as window shopping. Window shopping gives would-be patrons the opportunity to see if they like the look of a store, some of the offerings on display, and the pricetags associated with the items that stand out to them.
Now that more and more shoppers are turning to the Internet for their shopping needs, businesses owners should think of their websites as digital storefronts that showcase their goods and services. This makes it even more important to ensure that your website is one that will attract visitors and turn them into longtime customers.
Have you ever tried to get a word in with your group of friends but to no avail? You have something important to say but it’s impossible to convey your message when your friends’ attention cannot be captured.
The online world often operates like this. Even if your business or organization does succeed at drawing visitors to your website, it’s another challenge to get them to answer your call-to-action (signing up for a mailing list, downloading an offer, etc.). Your visitors’ attention is constantly being divided between Internet and real-world distractions.
Launching a new website for your business is a long and intensive process that goes far beyond the actual launch. While you should be proud of your team for all the work they’ve put in and the final product that’s set for launch, don’t settle in yet! It does no good to have a fancy new URL if all your marketing materials, communications, social media and web listings draw your customers to the old one.
Social Spice Media suggests updating the following as soon as possible with the launch of a new website:
Last blog, we shared our insight on what it means to truly own a website.
As we approach the New Year, you should resolve to do better for yourself, your website, and your business by taking all the necessary steps to protect your digital property.
So far, everything’s running smoothly – you’ve got all the permits you need to run your business, the team to carry out your vision, and you’re just about ready to launch your website.
But if your company’s website is getting an upgrade, it’s important to realize that redesigning it can get tricky. If you paid for someone else to create your website, there’s a very good chance you don’t actually own much of it.