22 Apr Creating InFUNgraphics: How to Make Your Data Demand Attention
Data is a major component of any business. No matter what you’re selling, your website visitors or potential customers may be wondering how much you’ve grown as a company over the last decade, which of your products has become the most popular, how many offices you have and where they’re located, and how to use your product or service.
Presenting these kinds of numbers can seem intimidating or worse, boring. But we’ll prove to you that data doesn’t have to be dull. Here are some tips that will turn your infographic into an inFUNgraphic.
Create an Attention-Grabbing Title
The aesthetics of your infographic are important, but a catchy headline is one of the first things that will compel your viewers to take interest in what you have to say. Think about what kind of information your infographic is about and why your readers should care. For example, if you have an infographic about how many people are using your product, name the image “People Using [Insert name of product] by Geographic Region.”
Raise the Bar
Raise the bar on how you present infographics. A bar graph might be easy to use but isn’t always the most compelling way to showcase data. There are so many exciting, different ways to present numerical information, it’d be a shame not to utilize more of your resources.
Here are a few examples of great infographic design:
1. Google’s Music Timeline
provides an innovative look at what music genres have been the most popular between 1950 and now. If you click on a specific genre, you can see which albums and artists in particular dominated the music scene.
2. The recruiting software company Jobvite has utilized
a series of line graphs, bar graphs, maps, and pie charts to depict the state of the job market by providing details about unemployment rates, economic changes, and the most competitive industries. While the company could’ve used a generic graph to convey this information, Jobvite’s diversity in infographic tools makes their data engaging.
The information you have to share is exciting – make sure your images reflect that.
Keep Text to a Minimum
Don’t overwhelm your readers with more words. The role of infographics is to present your information visually – therefore you should have more aesthetic elements and less reading involved.
But when you do use text, don’t forget to cite where you got your data from.
Fill in the Gaps
Look at the content you’re generating and determine if there is any information you can better convey through an image versus text. For example, if you have a product or service that comes with step-by-step instructions, a recipe, itinerary, or a brief history of your business, you can use an infographic to share this information. Take a look at the following examples:
Share Your Knowledge
And lastly, what good is having all this amazing content on your site if you can’t share it with others? Include embedded codes and sharing tools so that your beautiful infographics can be shared with the rest of the world.
Get in touch
with Social Spice Media today to learn more about how we drive sales and create more meaningful connections with your customer base through brand development. We look forward to getting to know you and starting a campaign to advance your marketing goals.
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