21 Jan Our Founder and His Views on Social Media Marketing

Social Media Marketing is the future of marketing. With 78% of companies obtaining 25% of their new business through social media, your organization should take a look at how to reach your market with this medium. You need to take an organized, focus approach to your social media marketing. There are so many different sites available today, each one with its own style, audience and advantages. Before you create a marketing strategy that involves social media you need to understand your target market, determine what type of message you want to convey and the size of your target audience. It is important to create a campaign that takes the goal of social media to heart. Social media sites like Facebook isn’t a place to talk at people you need to talk with people. Be prepared to create visually appealing, entertaining content and to engage in dialogue with your followers when you market on LinkedIn, Twitter and Facebook. And don’t neglect consumer review sites such as Yelp. These sites are where people go for their information and will value opinions on these sites more than they do your marketing strategies. Make sure you monitor discussions about your company on Yelp and be quick to handle any negative reviews you receive with a positive attitude and an attempt to make amends with a discount or free offering.