26 Nov From Follower to Customer – How to Convert Your Audience into Buyers
A business with a strong social media following is just the beginning of a social media manager’s dream. The real deal-sealer is when you’re able to turn your loyal fanbase into paying customers.
Social Spice Media reveals practical strategies you can use to convert your organization’s social media followers into customers/clients:
Make use of all social marketing channels
Just because Facebook enjoys the most active users doesn’t mean you’re stuck marketing on the one social media channel. Take a look at what platforms your audience members are using. Your prospective customers may be spending more time on apps that your business isn’t leveraging. As we mentioned a few blogs ago, each social media channel has its advantages. Facebook’s strength is its customer service-focused nature, LinkedIn is great for B2B marketing, Twitter provides followers quick updates and useful information concisely, and Instagram allows you to create an aesthetically pleasing profile for your business. And speaking of image…
Image is everything
Besides using high-quality imagery as part of your content strategy, you should make your branding as unique yet identifiable as possible. Consider using certain color schemes or font that followers will easily be able to connect to your brand. Your images should tell stories about your organization and be relevant and on-trend. Having the right images can mean the difference between a follower staying just a follower or becoming one of your customers.
Be active on your social media pages
When a customer has a complaint, respond to their problem immediately. When your customer gives positive feedback, thank them as soon as you can. In either situation, your audience will appreciate your quick responsiveness. You can also share testimonials from happy customers on your social media accounts to prove how valuable your business is (or will be!) to prospective clients.
Ask your audience
Want to know what your followers want to see from your business? Just ask them! Polls and surveys are a useful way to gauge what sort of content will pique your audience’s interest. If you provide a service or product, you can see what content will most benefit your followers. You can also use polls to see where there may be areas of improvement for your business.
Reward the loyal
Offer exclusives to your longtime customer base. By rewarding these members with exclusive products/services, special contests, or giveaways, they’ll be more inclined to sing the praises of your business with their friends, which will hopefully draw you more customers.
Don’t be too sales-y
Although your main goal is boosting sales, you don’t want to come across as overly sales-y. We’ve all experienced the annoyance that comes with an overzealous salesperson aggressively trying to sell you a car, hair product, or timeshare. Make sure your call-to-action is subtle; don’t demand that your followers “Click the link in the bio.” Your content should be useful to your followers in some way that benefits them first. Once you have their attention (by way of visual storytelling, a trending topic, etc.), you can gently encourage your audience to check out what you have to offer.
Get in touch with Social Spice Media today to learn more about how we drive sales and create more meaningful connections with your customer base through social media. We look forward to getting to know you and starting a campaign to advance your marketing goals.
Do you know someone who could benefit from our services? Refer them to us today! Our team is eager to connect with businesses in any industry! We serve the local needs of Ventura County and Santa Barbara as well as anywhere in the United States.