How to Generate More Leads with a Lookalike Audience

How to Generate More Leads with a Lookalike Audience

Advertising on social media platforms has become standard. If you’re not advertising, then you’re most likely not competing. According to Statista, in 2016, 57% of social media content sharing occurred solely on Facebook. Twitter followed with a whopping 18%. Another social leader is making its mark among app competitors. Instagram has been welcomed into the advertising sphere with 70.7% of US businesses using the app last year. Facebook and Instagram continue to stay in the lead and don’t seem to be fighting hard for their first-place position right now, which is why you need to take advantage of the platforms to generate quality leads with a Lookalike Audience.  
What is a Lookalike Audience?
  A Lookalike Audience helps you reach customers that are similar to your existing ones. They are likely to do business with you because, according to their social profile and activity, they share similar qualities to your existing customers. Think about the vast information and data Facebook and Instagram collect on its users. Facebook continually encourages users to finish completing their profile if they have missing information, including education and employment history, interest, hobbies, age, and more. Facebook and Instagram are unstoppable together. Consider how your business could benefit. You will directly target your consumers and others just like them because they actively collect profile data to enhance your advertising.  
How do you gather the data?
  If you don’t have a strong email database or many emails at all from your current customer list, there are other options to create an effective Lookalike Audience. Social Spice can generate Lookalike Audiences using a Facebook Pixel, which is installed on the backend of your website. This tracks the activity you receive from Facebook and Instagram. We can also create an audience based on people who have directly purchased from you. The Pixel helps us collect data, relieving worries of those without a strong email list. Though the Lookalike Audience can be created based on the people who like or follow your page, the Pixel proves to be stronger. Just because someone likes your page, doesn’t mean they’ll buy your product. For instance, do you like the Gulfstream IV, but know you’d never actually buy one? The same holds true for other social users who could be your potential customers.  
Why should I advertise on social platforms at all?
  People are more likely to share their personal information on social media, making it easier for businesses to target their audience directly, quickly, and easily. Social media is important to people. The New York Times reported that Facebook occupies about 50 minutes of users’ time a day. Each day people spend close to an hour getting lost on the social media giant. Out of Instagram’s 800 million monthly active users, users spend anywhere from 24-32 minutes a day, depending on their age. You should be advertising on these platforms to get in front of potential leads in order to generate more revenue for your business, especially if they are spending more and more time engaging with content on the platform.  
How does it work?
  Facebook outlines the specific requirements and functions of Lookalike Audiences in their Advertiser Help Center. Though you could set up the advertisements yourself, you need a professional team to help you make the proper impact that aligns with your business goals. Setting up the ad is only one part of a very complex equation. Your time is better spent focusing on your business rather than learning the ins and outs of what makes an effective advertisement and consistently measuring its performance. Social Spice Media’s team of digital marketing experts and content creation specialists have the expertise to help you create effective, engaging advertisements and direct fresh leads to your company. Get in touch with Social Spice Media today to discuss your advertising options so we can begin collecting qualified leads for your business. Let our team do the heavy lifting for you. We have experience creating and managing lead ads for companies in a variety of industries, including, but not limited to: financial services, legal, real estate, manufacturers, and more.