08 Feb How Partnering With a Content Marketing Agency Can Help Your Business | Part II
In
Part I of “How Partnering with a Content Marketing Agency Can Help Your Business,” we discussed some reasons why a
content marketing agency can actually
help your business. We went over the variables of how proper content marketing can help “
attract, engage and retain” your audience.
We then discussed how hiring a content marketing agency can help alleviate the stress of having to do all the production yourself. It’s a lot of work, on top of your regular business operations.
Content marketing has proven itself to be
more effective than any other type of marketing in recent years, with 65% of B2B marketers saying that it’s their
primary source of new leads.
That’s because people trust other people—the true experts in the field—and you can use content marketing to leverage that advantage to build your brand and boost sales by speaking directly to your target audience…whether it be business-to-business or business-to-consumer.
Today in
Part II, we are going to review some highlights of exactly
what a Content Marketing Agency provides in all of its glory.
This will help you understand not
why the process works, but the components in
how it works.
1. Keyword Research
Finding a keyword can be tricky. Consider what customers are likely to search for when they need help with your product or service—and then make it easy for them to find you by focusing on that particular keyword or phrase.
If you’re not sure where to start, here are some helpful options to consider when looking at hiring a content marketing agency:
- Ask a few people in your target audience about their most pressing problems and then how they would describe your company.
- Use tools you can use to look at keyword phrases and geographical ‘paired’ locations; and see if both make sense. Even more so, if they have the potential to bring in traffic.
- Craft some headlines around those phrases and test them out! The goal is to attract customers to your site, authentically.
- Incorporate the keywords naturally into subheadings, relevant links, images, and other on-page options.
- Finally, consider aiming your content at different locations within the world of digital search: if one page is getting tons of traffic from Pinterest users, add some pins from there; if another is getting lots of referral traffic from Facebook fans, then add a button for sharing.
The idea is to embrace all kinds of social media platforms (the more traffic sources you use here, the better) while still making it clear that every piece of content fits together as part of a larger campaign.
2. Blogging
This is a great strategy for many types of businesses. When you hear people say “Content is King,” they mean it.
If you have a business that deals with topics that consumers might search for online,
blogging about those particular subjects is an excellent way to generate interest in your services.
For example, if you’re a plumber and want to draw attention to your business, try writing an educational post on “Bathroom sink clogged and how to fix it fast.”
In optimized properly, there will be a lot of people who will read it and if they need plumbing work done, they’ll likely get in touch through email, phone or even chat features on your website.
3. Editing
Editing plays a huge role in the content development world. A published author will tell you that an editor is invaluable, but writers are often so close to their work that they simply can’t see possible errors.
Having an experienced editor look at your writing can be helpful and save time in both polishing your copy for clients and editing your own content before posting. At the end of the day, you want to make sure your content is rich, meaningful and powerful in the search engines.
A proper editor can also help you analyse what you did well, so you don’t repeat mistakes in future published articles, pages and blogs.
4. Content rewrites
In essence,
content rewrites involve taking a piece of existing content and changing it to fit your audience.
One reason you might want to perform a
rewrite is because you notice that certain phrases aren’t resonating with the reader.
Additionally, you may also see through analytics that the page is not working by the amount of people leaving within a respective timeframe. This is typically considered a bounce rate issue.
Another reason could be that you have competitors whose content performs better than yours, are performing consistent rewrites and updates themselves. Creating content once and walking away from it doesn’t always work. Rewrites and updates are sometimes necessary variables in the world of content marketing.
For example, let’s say you run a restaurant and sell different types of pizza. You want to promote healthier options for toppings; instead of using ‘sausage’ in an ad or title, substitute in ‘fresh basil’ and ‘farm fresh organic cheeses.’
5. Conversion optimization
Sometimes, content is read but not consumed. In that case, you can use conversion optimization to measure what’s working and what isn’t in terms of your content marketing. If a large number of readers arrive at a particular page but don’t take action, then that particular section may need some work—it might be unclear or confusing.
A conversion optimization strategy will help you pinpoint which pieces are converting and which are falling flat.
Analyzing data such as click-through ratio is also helpful when it comes to supporting your content marketing strategy.
In Conclusion
Content marketing plays a vital role with any business in its creation and sharing of media content, such as blogs or cornerstone pages… in order to promote a business’ products and services.
While using this strategy to increase brand awareness and generate leads can seem like it’s only about telling your customers what
you want them to hear – there are plenty of ways to do this the correct way by providing extremely valuable, impactful, meaningful and
shareable information that actually meets your audience’s specific needs. For more information on how to promote your business through content marketing, contact Social Spice Media today!
Reach us by emailing: info@socialspicemedia.com or calling
(805) 482 – 8312.
