05 Feb How Partnering With a Content Marketing Agency Can Help Your Business | Part I

Before we dive into the reasons why a content marketing agency can help your business, we first have to ask… “What exactly does a content marketing agency do?” According to Mailchimp, “Content marketing is a marketing strategy used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media.” Let’s look at the keywords here: Attract. Engage. Retain. Isn’t that what your business wants essentially? The ability to ‘attract,’ ‘engage’ and ‘retain’ both its prospective and ongoing customers? A content marketing agency can help with that. The even better ones can become a partner to your business and work together with you to get your message and vision out to the world. Once an agency knows your business, they can craft effective messages that will appeal specifically to your audience and make you stand out from your competitors. Within the content marketing world, there are many facets that make content creation so powerful. From researching the topic, then proofreading and editing the nitty-gritty details, all the way to looking at how it’s already optimized online. Creating the right content can actually leave a lasting impact for any business. That means, if you write content today, in 2022, and optimize it correctly online… the impact can still be felt and seen years from now. Essentially, when you go online and search for the keyword or phrase of that particular topic you wrote, it will still be there. Even years from the time it was published. Still ‘attracting, engaging, and retaining.’ Some people may still say, “hiring a content marketing agency in 2022 is just an extra expense, especially during these unprecedented times.” Most businesses don’t invest in content creation, since they don’t truly understand the long term value in can bring them. In fact, having the right content creators can help provide you with an immense return of investment, especially if optimized the right way, with the right team. That begs the question…”What if you could hire an agency that would take over the process and make it completely painless?” After all, spending hours a week on content creation takes away from time spent on more meaningful duties—like growing your business. Stay tuned for Part II, where we actually break down what content marketing agencies actually do.