20 Jun How to Sell Your Business on Instagram
What if you could make purchasing your products so easy for consumers that they didn’t have to initially visit your website to buy them? Is that even possible? If you work with the right team of social media professionals, then yes, it is. Social Spice Media reveals everything you need to know about shopping on Instagram’s platform.
The Shopping Specs
As an approved business on Instagram, you have the availability to list your consumer goods for sale directly on your posts. The Facebook-owned app reveals, “Shopping on Instagram gives your business an immersive storefront for people to explore your best products with a single tap.” To create a shoppable post, you have the option to pick up to 20 custom product photos – if you choose to use the carousel – and can tag up to 5 products per image. You can also add filters and captions for each product.
When someone taps on your image, they will see the tagged products and their respective prices. If a user taps on one of the product links, it will take them to the website to purchase the item they are viewing. Currently, tagging product posts only works on organic posts. Though there are no release dates for promoting tagged product posts, we speculate they will be introducing the ability to advertise them in the future.
Social Media Behaviors
People spend a lot of time on social media. Statista reveals, “As of 2017, daily social media usage of global internet users amounted to 135 minutes per day, up from 126 minutes in the previous year.” When users dedicate a portion of their day to browsing through their social networks, you increase your sales potential because you place your products directly in front of them. Think of it as planting a seed in their social media channel.
You have the chance to reach more people in your Business-to-Consumer network, as your audience endlessly scrolls through their News Feeds. When they stumble upon your post, they can tap your products and start shopping. This prompts a sale without them having to manually visit your website; the interaction occurs directly through social media.
Staying Ahead of the Competition
To be able to outperform your competitors, you must be aware of all the tools that can make your business successful. Social media is shaped everyday by user behavior and desires. Your business must keep up with the digital demands of your demographic.
The shopping capabilities also give potential customers insight into your brand and product. They are immediately aware of price points and if your products are something they can afford. Instagram is also testing shopping on Instagram Stories. The top bar of the News Feed houses Instagram Stories, which is the first thing users see. Your business has the opportunity to increase sales by putting your products directly in Instagram Stories. Choose wisely: you can only tag up to 3 products per story currently.
Are you looking to increase sales and make purchasing easy for consumers? Get in touch with Social Spice Media to learn more about taking advantage of shopping on Instagram. Our team stays up-to-date on social media trends and how to keep your business at the forefront of the competition.