27 Aug I Have a New Website…Now What?
Redesigning your business’s website or creating one from scratch can be a time-consuming project. A responsive, functional, and appealing website is required in today’s market. Once it’s complete, you may heave a sigh of relief and think your work is done, but it has only just begun. Social Spice Media reveals the steps you should take once you have launched your new website.
Developing a Comprehensive Digital Marketing Strategy
If it were enough to design a new website, then full-service digital marketing agencies would not exist. When you set out to build your new website, what was the goal? Was your business looking to rebrand its image? Were you hoping to make some updates and modernize it? Ask yourself these questions and then take it one step further. What’s next? Your website will not do much for your online success if you don’t tell people about it.
Brand awareness is usually an effective starting point for businesses who are unsure of the right marketing approach to take. For small to medium-sized businesses that cannot afford elaborate marketing packages, there are other alternatives. For instance, we offer a brand awareness package that helps spread the word about your business and increase your visibility. Starting at $750 a month, this package offers business owners an opportunity to understand the services that work best for them.
Increasing Traffic to Your Website
The more traffic, the better, right? Maybe not when you are sitting in your car on the 405 freeway during rush hour. When it’s headed to your website though, it’s safe to say: we want more traffic! There are various ways a business can improve and increase the traffic headed to its website. These include:
While it may be exciting to hit the ground running and implement all these strategies at once, it is not a cost-effective or sustainable solution. For businesses looking to capitalize on efficiency, it is best to assess your needs with your digital marketing agency. Industries, business size, and end goals all play a role in your online success. There is no one-size fits all solution to increase website traffic and sales. Find what works for your business, then start adding more ingredients.
Implementing an SEO Strategy
People need to be able to find you online. According to Search Engine Land, Google has at least 2 trillion searches per year worldwide. If you do not rank on the first page of major search engines like Google, or rank too far down on the first page, then you immediately give potential sales to your competitors.
SEO is one of those buzzwords in the industry that can elicit two reactions. Some think it is unneeded and a waste of time while others believe it is a necessary component of any marketing strategy. Our take: SEO is only effective when executed properly. There are plenty of agencies that have no problem taking a business’s money even though they practice poor SEO strategies. One of our core beliefs is transparency, giving businesses a greater understanding of the strategies we put in place and how they will deliver long-term results.
One of the key elements in a successful marketing campaign is tracking data. How can you know if something is working if you do not measure its performance? Though you may see an immediate increase once your website goes live and you begin implementing your strategy, you must be able to understand the numbers from month to month. It can give you crucial insights into your business, including understanding the best windows for profit.
Get in touch with Social Spice Media to learn more about developing an affordable, functional website for your business and how you can effectively spend your marketing dollars. Our team pays attention to your goals and creates a custom strategy that delivers results.
Do you know someone who could benefit from our services? Refer them to us today! Our team is eager to connect with businesses in any industry. We serve the local needs of Ventura County and Santa Barbara as well as anywhere in the United States.