Why Infographics are a Social Media Must

Why Infographics are a Social Media Must

Screenshot 2015-02-26 09.35.26 We’ve mentioned in another post that us humans better absorb information based on what we see. Social media serves as a wonderful digital pallet for us to splash on images, memes, and videos that we enjoy. It taps into our inherent need to express and share our interests and creativity. We all write and periodically re-post content that’s text only, perhaps a blog post or tweet, but have you seen any these kind of posts go viral lately? Chances are—not. In the world of social media today, videos and priceless images that tell a story trump plain written text all day. However, video production can be costly, and not all of us are amazing photographers. Which leaves us with popular option number three for visual content: Infographics. Ah, the wonderful world of infographics. Let’s cover some basics… What is an infographic? Infographics are those neat, almost retro-looking poster images you see dotting the internet. They’re plastered all over Pinterest, and often end up in blog posts to boost visual appeal in regards to some kind of data. They’ve evolved from limp power-point slides, to share-worthy social media content on steroids. Why you need infographics for your business social sites People dig infographics because they make a ton of information easily digestible. And social users just love to share useful content like that on their own feeds— it makes them seem helpful and smart— rendering the content worthy of going viral (read more about that on this blog post). When you create, post, and share this kind of helpful content onto your business social media sites, you give people something great that could spread like wildfire. If you want your content to make rounds this year, infographics are a great way to bump up your efforts at viral marketing. They’re especially awesome for presenting cutting-edge information within your industry or field, and/or getting in the loop with trending content. For example, our friends at kindofnormal.com nailed the infographic below for tax season. Infographic Now you might be thinking you’ll have to hire a graphic designer, and foot the bill for another marketing cost. But, thanks to new handy-dandy apps available like Piktochart, you can create them yourself. It can be a lot of fun to do, and your ideas or compelling stats turn into captivating images that your followers will want to consume and share. If you simply don’t have the time to learn a whole new app for creating infographics, or research to hottest trending content on the web, that’s why we’re here. At Social Spice Media, we’re virtuosos in the ever-changing landscape of social media, and leverage the marketing power of these insanely popular platforms for your business. Don’t get bogged down trying to figure out how to make social media work for your company on your own. Let us take a load off, and provide the expertise and strategies you need to take your business to the next level with masterful social media marketing. Contact us direct at (805) 482-8312, email us at info@socialspicemedia.com, or, link up with us @socialspicerack—we’d love to share the social marketing love with your community. If you found this post helpful, please spread it to those in your circle who will benefit (it’ll be your good deed for the day).