A strong social media presence is required in a world dominated by technology and the need to connect with other people online. Social media helps you find, target, and interact with your audience in real-time. Advertise your products and tell your company’s story on platforms where people spend most of their time. Review these statistics to understand social media’s prominence:
Statistics via Pew Research and Statista
Content is king. Creating dynamic, thoughtful content gives your brand value and purpose. It proves to people why they should care about your business.
Images and videos are required to keep users engaged. People are likely to dismiss paragraphs of text, especially when not paired with images.
Connect with your audience and interact with them. Prove that you care about them with some social attention.