15 Apr Quick Tips to Determine if Your Website is Secure
You use security measures for the important things you use every day – a key for your home and car, a passcode for your smartphone, and password protection for your online accounts. Given how much thought you put into the protection of your personal items, shouldn’t you have safeguards for your business’s website as well?
No matter what kind of business you run, your company’s website should utilize an SSL certificate. If you don’t already have one, you’re putting your website at risk of a security breach. Worse still, your customers’ personal information could be compromised.
Time is of the essence. Read on to see why Social Spice Media believes now is the time for you to up your website game with an SSL certificate.
What is an SSL Certificate?
An SSL (Secure Sockets Layer) certificate is a tool that ensures that computer hackers cannot intercept a customer’s sensitive information or insert malicious software into your business’s server or customer’s devices.
SSL uses encryption keys (randomly generated numbers) to safeguard sensitive information sent from public users to your business’s private server. It also uses a public key to disguise a user’s information (usernames and passwords, credit card info, etc.) as an incoherent number sequence that only your company’s private key can unlock.
Think of it as a digital certificate that lets your site’s visitors know that you are who you say you are – and you have the authentication to prove it! Once the SSL certificate is established, your visitors will know they’ve accessed a safe, trustworthy website.
How Can I Tell That My Website Has an SSL Certificate?
Once your site has been authenticated with an SSL certificate, your site’s visitors should be able to see a padlock icon in the search bar. Also, your website’s URL will begin with “HTTPS” rather than “HTTP” (the “S” stands for “secure”).
The more advanced your SSL certificates, the text in the search bar and the padlock icon, will be green, along with your company’s legally registered name
What are the Benefits?
Being able to safely browse your website with confidence will be invaluable to your customers. Accessing an SSL-secured or HTTPS site will give your site’s visitors peace of mind knowing that their information will remain confidential. Additionally, having an SSL certificate will help you improve your conversion rates, as browsers will not show an error or warning message that would scare would-be customers away from your site.
With the majority of shoppers relying on digital storefronts to get the services they need, having a secure website means you can more easily generate leads, build authority, and provide customer support. Society is heavily reliant on Internet. Increasing your website’s security with an SSL certificate will help you establish trust with current and potential customers and make them want to keep coming back to you.
Social Spice Media offers secure, reliable, and efficient web development services to keep your business open 24/7. Get in touch with Social Spice Media to learn more about our complete package of online marketing services, including search engine optimization, web site design, and social media management.
Do you know someone who could benefit from our services? Refer them to us today! Our team is eager to connect with businesses in any industry. We serve the local needs of Ventura County and Santa Barbara as well as anywhere in the United States.