07 Jan Reworking Your Social Media Marketing Strategy When Google+ is Subtracted
As most of you know by now, it won’t be too long before the social media platform Google+ is out of the picture. Back in October, Google executives announced that Google+ would be phased out over the next several months. The news-breaking decision was made shortly after a security breach on Google+ compromised the data of more than 500,000 Google subscribers. The channel was also shuttered due to low engagement numbers.
With Google being the world’s top search engine, it’s no surprise that businesses jumped on board with Google+ so quickly after it launched in 2011. Creating a Google+ profile was easy and by staying active on the social media channel, businesses had the opportunity to boost their content’s search rankings.
If you’re a business that relied heavily on Google+’s features, there’s a lesson to be learned here. In your digital marketing strategy, do not rely so heavily on just one or two platforms. It’s important to diversify your content on a variety of channels. Here are some simple ways you can do just that:
Don’t Underestimate the Power of Diversity
If your business is aesthetics-oriented, what would you do if you learned that Instagram was being shut down this year? You’d probably regret not taking advantage of Facebook, Twitter, Pinterest, etc. The same mentality applies when considering the Google+ shutdown. Brainstorm what content you used for Google+ and rework it to fit other social media channels. If you shared a wealth of information on Google+, think about you can divide up your content into shorter, pithy headlines that you can use on Twitter. You can also accompany your content with a high-quality image to post on Instagram.
Utilize Video Ads
Video marketing isn’t just for high-end businesses. The nature of technology and social media has made it so that nearly everyone can be creative with their content, even on a low budget.
Statistics confirm that video marketing is worth your while. For example, Facebook Business reports that 100 million hours of video published to Facebook are viewed every single day. Why not benefit from this by making sure your videos are some of the ones people are watching? The trick to making a compelling video ad is to place your strongest imaging and rhetoric at the beginning of your video. Share your company’s story in an engaging yet simple way.
If you need help getting started with video ads, Social Spice Media is happy to help you out!
Don’t Abandon Google Entirely
Just because Google+ is becoming obsolete doesn’t mean you should ditch Google altogether. Google provides great resources for novice and advanced social media marketers alike. You can measure how well your digital marketing strategies are doing by using Google Analytics and you can create compelling video content people will remember through YouTube (which Google owns). Lastly, be sure to grab all your contacts and content that you have uploaded to Google+ before the site shuts down for good.
Get in touch with Social Spice Media to develop and manage your business’s social media presence. Our team has the ingredients to ensure your business is at the forefront of the competition.
Do you know someone who could benefit from our services? Refer them to us today! Our team is eager to connect with businesses in any industry. We serve the local needs of Ventura County and Santa Barbara as well as anywhere in the United States.