SEO/SEM
Search Engine Optimization (SEO) is a popular buzzword among content marketers and web designers alike. So what is it? Simply put, SEO is an advertising strategy aimed at generating organic traffic through higher page rankings on search engines. Since search engines like Google, Bing, and Yahoo all generate their page rankings through automated processes, savvy web marketers try to design their sites to be “search engine friendly.” At Social Spice Media, we understand the best practices for improving your website’s page ranks on Google and other major search engines.
Getting your own slice of real estate on the front page of a major search engine is a great way to guarantee that your target audience will find your product. Contact Social Spice today, we can get started on setting up a Search Engine Optimization framework for your website!
Consider these stats about Search Engine Optimization. They show how critical SEO practices are for making the most of your online presence:
High rankings on Search Engines are no longer optional, they’re critical. Consumers expect instant gratification- they don’t have time to sift through dozens of options when (in theory) Google has already done it for them. Social Spice does the following for our clients seeking assistance with SEO framework:
- Keyword analysis to identify relevant search engine keywords for your business.
- Determining the most competitive keywords clients in your city are searching for.
- Implementing Title Tags on each page of your website
- Implementing Meta Descriptions on each page of your website
- Implementing Focus and Meta Keywords on each page of your website.
Source: Search Engine Journal | Source: Marketing Charts | Source: Hubspot (See page 35)
We can get started on setting up a Search Engine Optimization framework for your website!
Search Engine Marketing
Search Engine Marketing is a form of paid advertising specifically geared towards search engine users. Rather than trying to generate organic traffic through Search Engine Optimization, advertisers can participate in automated auctions for their website to show up in the designated advertisement section at the top of a Google search result. Since conversions from pop-ups and banner ads have reached record lows and show no signs of returning to prominence, investing in a Pay-Per-Click SEM campaign is one of the best advertising strategies in the information era. The best part about Pay-Per-Click advertising? You only pay if somebody clicks on your advertisement!
Search Engine Marketing is the future of marketing strategies as we know it. Since companies that have invested in SEM have experience steady growth in their in-bound leads every year, why not explore your options by partnering with Social Spice? Contact us for more information!
It makes no sense to invest in advertisements that aren’t visible to your customers. Given the amount of daily traffic search engines experience, a solid Search Engine Marketing campaign is a no brainer! Partner with Social Spice and receive the following benefits:
- Keyword analysis to identify relevant search engine keywords for your business.
- Routine analytics reviews of your Search Engine Marketing campaign.
- Monthly budgets to determine the best way to spend your advertising budget.
- Routine reviews of conversions you have earned through Search Engine Marketing.
- Investment in ads for desktop and mobile browsers.
The following are some critical stats to keep in mind when you are interested in Search Engine Marketing:
Businesses that combine efforts with organic SEO and Search Engine Marketing experience a 25% increase in clocks and a 27% increase in profits.
Source: Search Engine Journal | Source: Hubspot (See page 35) | Source: Business2community