You’re probably reading this blog from your smartphone. That little device in the palm of your hand where so much media is easily accessible. Twitter, Facebook, Instagram, LinkedIn or whatever your preferred social platform, these sites are the future in terms of your company’s online presence. According to the Global Web Index, people spend an average of three hours per day scrolling through their social media feeds. If utilized correctly, the potential of social media to boost your SEO (search engine optimization) ranking is extremely underrated.
Let’s Get People Engaged
Social signals are an essential component of the SEO optimization. The key word when it comes to effective social media: engagement. As we are currently dealing with a global pandemic, more people than ever are receiving content on these social platforms. That means people are scrolling through their Twitter and Facebook feeds endlessly to get their desired media. The best way to grab the attention of this ‘endless-scroller’ is to create and share quality content. Visual content can truly be a game-changer if used appropriately and in the correct setting. For example, tweets with images receive 18% more clicks, 89% more likes and 150% more retweets.
This may seem simple, but it’s important that these images are informative and speak the language of the consumer. Remember, to capture the attention of someone mindlessly scrolling, the content must be exciting and memorable. Some text on the screen can only do so much, but throw a jaw-dropping photo or eye-catching video on your feed and the engagements will start rolling in. It may not be beneficial to make every post contain an image, because quality should always be valued over quantity when it comes to social media. However, interesting photos, videos or infographics will inevitably gain you some more clicks to your company’s website.
Facts, Facts, Facts
We all use social media to show off a little bit, right? At least, we all know someone who does. Dishing out unique facts about your business or industry can show your knowledge about a particular subject. You want to show that you are a top-of-the-line business that can offer something special to potential consumers. Any exceptional statistics or graphs that put your company’s performance on display can help separate your social presence from the rest of the pack.
Know Optimal Posting Times
Another way to increase your engagement on your social platforms is to post at peak times for your target audience. If you’re attempting to reach people who work during the day, target the late afternoon and weekends to make sure your post hits those intended feeds at the perfect time. On weekends, Twitter’s engagement for brands is 17% higher than the rest of the week.
It sounds simple, but in today’s day and age, if you’re not at work, you’re more than likely spending your time on social media. Believe it or not, we can dig even deeper into the statistics. Retweets and shares have shown to be the highest around 5 p.m. during weekdays. Basically, the optimal times to post your beautifully-crafted content is in the late afternoon and on the weekends. That way, we can get your brand’s name to receive as much attention as possible.
Create a Positive Reputation
Social media can help shape your company’s brand and identity. According to Forbes.com, 71% of consumers who reported a positive experience with a brand’s social media outlets are likely to recommend the brand to friends, family or colleagues. It is entirely possible that a consumer could be using a social platform when experiencing your business for the first time. This first impression is absolutely vital to leave a lasting impact on the consumer.
Creating a consistent approach to social media posts must be established because it can help structure your company’s online profile to your liking. When you have users scrolling through your social networks, you want them to instantly notice the quality of work. Nothing is worse than clicking on a company’s Facebook page only to see a post from 2014 as the most recent content on display. Yikes!
Time to Put it All Together
Alright, so now your social platforms are looking clean, informative and professional. The follower counts are rising, the engagements are escalating and your brand is evolving. The final step: get your links out there for people to see, and most importantly, click. Posting links will finally get these smartphone scrollers onto your website to view your product or service. All social media platforms have the capabilities to put your links on display. Now that the consumers have engaged with your social signals, they are interested in what you have to offer. It is imperative to make sure these links work and are readily available for the user.
We want the consumer to return to your site, and according to the Global Web Index, 54% of social browsers (AKA our smartphone scrollers) use social media to research products. That means these scrollers are more likely to return to your social platforms to reach your website. Now, more than ever, these social media sites can change your business for the better.
If you want to take your social media practices and overall marketing to the next level, feel free to contact us. Offering competitive prices, Social Spice Media can help increase your company’s SEO rankings with top notch service. We want your business to soar to the top, and we’re here to help!
