advertising Tag

Whether you’re introducing yourself to someone new, writing an article, or trying to dazzle your coworkers during a presentation, it’s important for you to capture your audience’s attention with the first few moments. The same is true of marketing. While many businesses opt to create custom content (such as blogs, social media posts, etc.) to draw in potential customers, others are thinking outside the box by diving into video marketing.
If you’re not familiar with digital marketing, it’s easy to write off terms like “ROIs,” “KPIs,” “audience engagement,” and “conversions” as mere buzzwords. But whether you’re a social media guru or a beginner, you can’t avoid marketing metrics. In fact, analyzing these metrics is crucial to understanding your KPIs, or Key Performance Indicators. KPIs are measurements that will help your business or organization identify whether or not you’re reaching your objectives. Depending on your goal, that may mean more sales or brand awareness.

Redesigning your business’s website or creating one from scratch can be a time-consuming project. A responsive, functional, and appealing website is required in today’s market. Once it’s complete, you may heave a sigh of relief and think your work is done, but it has only...

To boost or not to boost, that is the question. Facebook makes it effortless to boost your social media posts and reach more people, but is there any quality to the large quantity? We won’t dive into a soliloquy like Shakespeare’s dear Hamlet, but we...

One of the things that makes Social Spice special is our ability to make our clients happy not only through results-based digital marketing campaigns, but also through our customer service. In this week’s blog, we share one of our favorite Social Spice success stories about our client, New Era Debt Solutions.
For seasonal businesses and any company executive looking to hit the ground running with an effective campaign, picking the right time to plan your social media strategy is crucial. Social Spice Media reveals why summer is the best time to implement a social media marketing campaign for your Ventura County business.

To effectively market your products and maximize profits, you must understand the desires and behaviors of your target audience. You need to dig deep and get inside their heads. Social media platforms, such as Facebook, Instagram, and Pinterest, allow businesses to do just that....

Snapchat was released in September of 2011 to lots of buzz, particularly in younger markets. The app has grown tremendously in the past four years, following the common path from teens to their parents to businesses in search of new customers. It’s helped several businesses...

Facebook has recently announced that they have implemented a new algorithm in attempts to get more posts you want to see on your News Feed. They are consistently trying to improve and build a News Feed that will make their social platform more competitive with...