Having a website is an essential part of any business today. But making sure you have a full-service website can bring even more traffic to your business. It's more than just a pretty site– it's a functioning machine that can help your business become more efficient and successful in the long run. From streamlining processes to increasing customer engagement, a full-service website can provide a wealth of advantages to your business. In this post, we will look at the elements of a functional website and how you can optimize it to fit your business needs.
As the new year begins, now is the perfect time to ensure your website complies with the Americans with Disabilities Act (ADA). With the right tools and resources, it’s never been easier to make your website accessible. Keep reading to learn 4 ways to achieve ADA compliance and start the year off right!
The Americans with Disabilities Act (ADA) has been around since 1990, but businesses are still not 100% ADA compliant across all departments– including email marketing. Every single email you send out needs to be ADA compliant, or it could cost you big time in fines. Here's how to make your emails ADA compliant and avoid getting left behind.
You’ve probably heard of the importance of having an online presence, but how do you know which social media platforms are best? The answer depends on many things– from goals and budget to where your target audience resides online. In this post, we'll review the three most important platforms for you to build your online presence, as well as share some helpful tips on how to get started.
How important is a good logo and tagline for your business? Your logo and tagline are your brand’s first impression—the combination of letters, colors, and designs that represent your business to the world. Like any other impression, this first one can make or break you. No matter how much time and money you put into your product or service, it’s all wasted if potential customers don’t take notice and make the association between your brand and the value it offers them.
What is brand voice? And how do you find yours? Brand voice is the personality of your company, and it comes through in all aspects of your brand – from your logo to the copy on your website to your emails to your social media posts. Your brand voice should be memorable, relatable, funny, witty– anything that you feel best represents you! It will help you connect with customers on an emotional level, which will differentiate you from competitors who have similar products and services. Finding the right brand voice can be tricky, so here are five ways to get started!
Social media ads, particularly on Facebook and Instagram, have become an effective way to advertise your business and increase the number of people who see your products or services. But it's easy to waste money if you don't take the proper steps. Keep reading to find out six ways to optimize your social media ads to get the most engagement from your audience.
A Google certification can help you stand out from the crowd in a competitive world. Why is it important to become Google certified? One word: credibility.
Google is one of the biggest companies in the world, and accreditation from them is like a stamp of approval. If you want to prove you’re an industry expert, a Google certification is one way to do that.
It’s important to become Google certified because potential clients want to do business with trusted professionals. To receive certification, people undergo extensive training, coursework, and testing.
When you receive a Google certification, it means you’ve learned from some of the best in your industry. No matter how much experience you have, there are so many reasons why these certifications can help improve your business or career.
If you’re still wondering whether you should be Google certified, keep reading!