business Tag

If you own a business and haven’t yet registered your Google My Business (currently Google Business) Profile, now is the time to do so! With more than 200 million businesses listed on Google Search, it can be tough to stand out in front of potential customers looking for what you offer. But if you optimize your Google Business Profile with relevant keywords and photos of your services or products, you will find that customers are more likely to choose you over the competition. It’s really that simple!
Are you wanting to reach your dream target audience? How can you make sure that your marketing campaigns are reaching the right people, and not just wasting your business dollars? The answer to this is achieving: personalized marketing. In 2022, personalized marketing will be responsible for nearly 50% of total ad spend across the U.S., so it’s clear that the advertising industry has shifted its focus. Keep reading to find out how to use personalized marketing to reach your target audience successfully in 2022.
How long does an online sales lead last? Does it depend on how you got the lead? Or what channels you used to get it? Is it even possible to have a long shelf life for an online sales lead? We think all of these questions deserve an answer, and we're going to try to answer them here in this blog post on the shelf life of an online sales lead. If you’re an online marketer or simply a business owner who wants to see more leads, keep reading!
We've said it once and we'll say it again– you can’t succeed online if you don’t have high-quality content. That applies to a personal website or your business website, especially in 2022. That doesn’t mean you need to write blogs that are thousands of words long or post a cringe-worthy meme on your company page to stay “relevant”. The key to high-quality content is the quality of your material, not the quantity or even the length. High quality content for your website will help you get the traffic you’ve been looking for.
In our current digital age, consumer information is key to building and even perhaps maintaining a successful business. If you know where your customers gather, you know where to advertise. If you know how your customers buy, you know how to sell. Conversely, without understanding your customers’ habits, desires, and limitations, your outreach will be stunted and you’ll never reach your fullest potential. With the new year comes new changes to privacy regulations and the amount of information readily accessible to you and your business. While privacy regulations can be beneficial to individuals, they can easily detriment you and your business, stripping you of consumer information you once held in the palm of your hand. To unlock a new threshold of success for yourself and your business, you need to understand the Social Spice Media run-down of privacy regulations and digital marketing in 2022.
In Part I of "How Partnering with a Content Marketing Agency Can Help Your Business," we discussed some reasons why a content marketing agency can actually help your business. We went over the variables of how proper content marketing can help "attract, engage and retain" your audience. We then discussed how hiring a content marketing agency can help alleviate the stress of having to do all the production yourself. It's a lot of work, on top of your regular business operations. Content marketing has proven itself to be more effective than any other type of marketing in recent years, with 65% of B2B marketers saying that it’s their primary source of new leads. That’s because people trust other people—the true experts in the field—and you can use content marketing to leverage that advantage to build your brand and boost sales by speaking directly to your target audience...whether it be business-to-business or business-to-consumer. Today in Part II, we are going to review some highlights of exactly what a Content Marketing Agency provides in all of its glory. This will help you understand not why the process works, but the components in how it works.

Should you outsource your content writer? Should you create content yourself? Or perhaps, should you have an in-house content blog creator? In 2022, there are so many aspects to consider when running a successful business. Creating content for your website should be front and center, but...