Facebook is the most widely used social network worldwide with over 2 million active users. Therefore, it’s no surprise that it is also used by most businesses for marketing ads.
If you’re not advertising on Facebook, you’re missing out. If you are advertising on Facebook but you’re doing it without a tracking pixel, you’re not doing much better.
When you think about your favorite shops and businesses, their timeless logos probably spring to mind. Who doesn’t recognize the iconic white cursive handwriting of Coca-Cola’s logo, the attention-grabbing, red and white bullseye associated with Target, or the sleek swoosh on Nike products?
As a business owner, it’s understandable that you want your brand to stand out as well. When it comes to deciding the right design, it should stand the test of time.
Social Spice Media offers the following considerations you should think about when creating your business’s logo:
Even with all the social media platforms and marketing strategies out there, word-of-mouth referrals are still one of the most effective and persuasive means of converting interested audiences into full-fledged customers. Perhaps you bought a new product or used a particular service at the persuasion of a friend or through the encouragement of a social media influencer.
Referrals among friends, family, and colleagues continue to be the leading source of business lead generation, but the rate of referrals has been dropping steadily over the last few years—decreasing nearly 15% since 2013.
Relying on these referrals alone is becoming a risky strategy for business marketing. Coming in second place and moving its way up, online lead generation could soon outpace referrals as the foundation of a businesses growth.
As people continue to select a business from a sea of competitors, you need to carefully craft your digital images to draw demand and business leads.
Social Spice Media offers the following strategies to help your business shine in the ever-expanding digital marketplace:
Social media has always been a hot topic in the law field but arguments over how it should be used and to what degree are always in flux.
Social media has gone from being a gray area for many attorneys to something that has been embraced and embedded into various legal firms’ business marketing and networking strategies.
While social media is now a necessary part of today’s marketing for attorneys, it can seem like a bit of a minefield to maintain your firm’s professional reputation while utilizing the digital marketing landscape to its full potential.
Data is a major component of any business. No matter what you’re selling, your website visitors or potential customers may be wondering how much you’ve grown as a company over the last decade, which of your products has become the most popular, how many offices you have and where they’re located, and how to use your product or service.
You use security measures for the important things you use every day – a key for your home and car, a passcode for your smartphone, and password protection for your online accounts. Given how much thought you put into the protection of your personal items, shouldn’t you have safeguards for your business’s website as well?
No matter what kind of business you run, your company’s website should utilize an SSL certificate. If you don’t already have one, you’re putting your website at risk of a security breach. Worse still, your customers’ personal information could be compromised.
Whether you’re introducing yourself to someone new, writing an article, or trying to dazzle your coworkers during a presentation, it’s important for you to capture your audience’s attention with the first few moments.
The same is true of marketing. While many businesses opt to create custom content (such as blogs, social media posts, etc.) to draw in potential customers, others are thinking outside the box by diving into video marketing.
Your website is a virtual representation of your business and should reflect your business brand as well as its expertise, mission statement, and client base.
Be sure to keep the following in mind when designing your business website: