digital marketing Tag

As the internet continues to grow and move into every aspect of society, online scams are only getting smarter. Online scams used to only prey on vulnerable audiences, like the elderly or uninformed. But now anyone and everyone is at risk. Some of the most realistic scams...

Economists, stock brokers, business owners and individuals alike should have a vested interest in the state of the economy, because it is likely to affect just about everyone—granted the particular consequences vary considerably.

Mixed opinions abound over whether we’re due for a recession after the decade long expansion we’ve had since 2009 or whether people are simply applying lose patterns that don’t really mean anything concrete.

The bottom line is that It’s always impossible to predict with absolutely certainty whether or not there will be an economic recession at any time. However, the best course of action for either outcome remains the same, tried and true through time and time again: you should always act as if there is one just around the corner—and plan accordingly.

Small business owners especially need to be ever vigilant of the possibility of the economy taking a turn for the worst and take precautions ahead of time. Here’s what’s most important to keep in mind to protect your business in an ever-changing economy.

By 2020, online videos will make up more than 80% of all consumer internet traffic. However, if you have been on social media recently, you’ve probably already noticed that video is already taking over your newsfeeds. Facebook and Instagram are focusing more on video, especially with stories and IGTV growing in popularity. To catch up with the trend, Twitter, Pinterest, and even LinkedIn are developing more options for video.

You may find yourself wondering if creating videos to promote your business is really worth it, and it is! Not only is everyone doing it, video is one of the most moldable and profitable digital marketing tools out there.

Social Spice Media gives seven reasons why you should add video into your marketing strategy today:

Pet-friendly workspaces are becoming increasingly popular. While it is not always an option for every industry due to sanitary reasons or allergies, dog-friendly workplaces like Social Spice Media, Google, Amazon, Ben & Jerry's and Etsy are becoming the new normal. One study found that 17 percent of business owners have pet-friendly policies. Some companies even have dog-owner play groups and offer pooch play areas.

There are many exciting benefits to implementing a pet policy, but also some hazards to take into consideration. To help form an educated business decision, Social Spice Media highlights the paw-sitive impacts a dog can have on the workplace:

Social media channels as we know them have been around since the early 2000’s, but their usage has popped from just a few million people in 2005 to more than 2.6 billion people today.

We spend an average of 135 minutes on Facebook, Twitter, Instagram, and WhatsApp, three of which are owned by Mark Zuckerberg, the creator of Facebook.

The best performing tech stocks are colloquially referred to with the acronym “FAANG” (or “FANG”): Facebook, Amazon, Apple, Netflix, and Google.

Facebook is also the most popular social media platform today with 2.38 billion users, and Instagram and WhatsApp don’t follow far behind.

More than 294 billion emails are sent on a daily basis and each year the number grows. Email marketing has become a staple of business, but there are still mixed messages on how to do it right. What works for you may not necessarily work...

Even if you aren’t an expert marketer, it’s unlikely that you’ve gone a day without hearing the term “SEO” and how important it is. It’s not just a buzzword; and the people you’ve heard using the word “SEO” are right – it is important for your overall marketing strategy and brand exposure.

So, what is SEO? It stands for “search engine optimization,” which is a fancy way of saying that a brand’s content attracts a solid amount of website traffic through organic, or unpaid, search results. Essentially, the key to boosting your online presence is knowing what your target audience likes and choosing the right keywords to draw them to your website.

No one is a mind reader, but ideally, your business is generating content that appeals to prospective customers or clients. Social Spice Media shares the following ways in which you can dominate SEO:

According to Forbes, going the extra mile with a custom website is worth it to ensure your business has a unique look and feel, future options to customize, and the full SEO benefits available.

Having an up-to-date, eye-catching website is a key element to a successful business in the modern marketplace. Your business’s website should build your credibility, reflect your values and mission, and showcase your expertise in the industry.