digital marketing Tag

Are you aware of schema markup? It is an emerging trend in SEO, but is still vastly underutilized. Websites that use schema markup rank an average of four positions higher in the Search Engine Results Pages (SERPs) than those that don't use schema markup (The Manta...

Are you focused on creating a sales funnel, or are you focused on creating a customer journey and experience? Think carefully about the way people are responding to traditional advertising today. In the online world, on both desktop workstations and mobile devices, ad-blocking continues to grow...

If you're looking to drive up engagement on your social media channels, contests can be a great way to do so. There are all kinds of contests including: • Facebook contests • Pin-to-win contests on Pinterest • Photo contests • Group deals • Quizzes • And more! But there are certain rules you...

If you're reading this, odds are you've already heard about how sites like Facebook are constantly changing their news feed algorithm. What this has meant for most businesses is that it's getting harder for them to get their social media posts noticed by their followers. But if...

Nearly 46% of all small businesses don't have a website (Entrepreneur). We'll assume for the moment that you aren't one of those businesses. But just because you have a website doesn't mean that you're getting the most leverage out of it. If you're missing vital information, you could...

The world of social media is always subject to change, and even though there's still the long-held impression among some that Google+ is a "dead space", it's a more active community than a lot of people tend to think. Moreover, it has a lot of...

The popularity of video marketing and YouTube is undeniable, and it continues to post significant growth. From a content marketing perspective, more and more businesses are putting increasing amounts of money into videos to engage and build trust with their followers and customers. From an entertainment perspective,...