digital marketing Tag

SEO is an acronym for Search Engine Optimization, a term used to describe the practice of tailoring content and website structure to benefit your ranking in search engine results and acquiring more traffic by anticipating the intent of the searcher. SEO is important for any business...

Social Spice Media is now getting into digital marketing. We believe it is a natural extension of the many services we already offer, including social media marketing, email marketing, website development, SEO, and other related services. Entrepreneurs and businesses put a lot of time, money and...

Did you know that 97% of consumers use the internet when researching local products or services (BrightLocal)? If your online presence isn't well-groomed, you may end up leaving a lot of money on the table. Worse, you could end up sending a lot of potential customers...

One of the most powerful ways to entice prospects and leads into becoming customers is by using reviews on your website. Here’s a stat for you: 88% of consumers trust online reviews as much as personal recommendations (Search Engine Land). Another study found that 90% of...

Having a video on the landing page of your site makes it 53% more likely to show up on page one of Google (Virtuets). Many website owners find that one of the most visited page on their site is the "about" page. Why is that so?...

Are you aware of schema markup? It is an emerging trend in SEO, but is still vastly underutilized. Websites that use schema markup rank an average of four positions higher in the Search Engine Results Pages (SERPs) than those that don't use schema markup (The Manta...

Are you focused on creating a sales funnel, or are you focused on creating a customer journey and experience? Think carefully about the way people are responding to traditional advertising today. In the online world, on both desktop workstations and mobile devices, ad-blocking continues to grow...

If you're looking to drive up engagement on your social media channels, contests can be a great way to do so. There are all kinds of contests including: • Facebook contests • Pin-to-win contests on Pinterest • Photo contests • Group deals • Quizzes • And more! But there are certain rules you...