digital marketing Tag

You use security measures for the important things you use every day – a key for your home and car, a passcode for your smartphone, and password protection for your online accounts. Given how much thought you put into the protection of your personal items, shouldn’t you have safeguards for your business’s website as well? No matter what kind of business you run, your company’s website should utilize an SSL certificate. If you don’t already have one, you’re putting your website at risk of a security breach. Worse still, your customers’ personal information could be compromised.
Whether you’re introducing yourself to someone new, writing an article, or trying to dazzle your coworkers during a presentation, it’s important for you to capture your audience’s attention with the first few moments. The same is true of marketing. While many businesses opt to create custom content (such as blogs, social media posts, etc.) to draw in potential customers, others are thinking outside the box by diving into video marketing.
Your website is a virtual representation of your business and should reflect your business brand as well as its expertise, mission statement, and client base. Be sure to keep the following in mind when designing your business website:
Have you ever tried to get a word in with your group of friends but to no avail? You have something important to say but it’s impossible to convey your message when your friends’ attention cannot be captured. The online world often operates like this. Even if your business or organization does succeed at drawing visitors to your website, it’s another challenge to get them to answer your call-to-action (signing up for a mailing list, downloading an offer, etc.). Your visitors’ attention is constantly being divided between Internet and real-world distractions.

A common misconception about blogs is that they’re only supposed to be “for fun” and that for the most part, they’re geared towards fashion and hobby enthusiasts. But you don’t have to operate an online retail space or a lifestyle brand to run a blog....

Valentine’s Day may have passed, but you need to show your customers your love for them year-round. Deciding what to purchase and who to purchase from are not choices many customers take lightly. In fact, most people have a specific system they follow before making...

You might run a well-oiled machine during your business hours but your company doesn’t get a break from building its reputation after you clock out for the day. Smart business owners already know the importance of representing their organizations on social media but unfortunately some...

Social media ranges from a powerful force to be reckoned with to a shout into the endless void of the Internet. You may have all of the social media apps in the world yet reap no benefit to your business traffic whatsoever. Aside from having a consistent and active presence on social media, there are several other factors to consider when maximizing your social media quality:
They say that a picture is worth a thousand words but if you’re a marketer, you want your imaging to generate thousands of dollars, not just words. Digital marketing trends are constantly evolving but the power of great images in your social media strategy will always resonate with your audience. Social Spice Media makes the case for making compelling visual content part of your marketing plan: