digital marketing Tag

Have you ever tried to get a word in with your group of friends but to no avail? You have something important to say but it’s impossible to convey your message when your friends’ attention cannot be captured. The online world often operates like this. Even if your business or organization does succeed at drawing visitors to your website, it’s another challenge to get them to answer your call-to-action (signing up for a mailing list, downloading an offer, etc.). Your visitors’ attention is constantly being divided between Internet and real-world distractions.

A common misconception about blogs is that they’re only supposed to be “for fun” and that for the most part, they’re geared towards fashion and hobby enthusiasts. But you don’t have to operate an online retail space or a lifestyle brand to run a blog....

Valentine’s Day may have passed, but you need to show your customers your love for them year-round. Deciding what to purchase and who to purchase from are not choices many customers take lightly. In fact, most people have a specific system they follow before making...

You might run a well-oiled machine during your business hours but your company doesn’t get a break from building its reputation after you clock out for the day. Smart business owners already know the importance of representing their organizations on social media but unfortunately some...

Social media ranges from a powerful force to be reckoned with to a shout into the endless void of the Internet. You may have all of the social media apps in the world yet reap no benefit to your business traffic whatsoever. Aside from having a consistent and active presence on social media, there are several other factors to consider when maximizing your social media quality:
They say that a picture is worth a thousand words but if you’re a marketer, you want your imaging to generate thousands of dollars, not just words. Digital marketing trends are constantly evolving but the power of great images in your social media strategy will always resonate with your audience. Social Spice Media makes the case for making compelling visual content part of your marketing plan:
As most of you know by now, it won’t be too long before the social media platform Google+ is out of the picture. Back in October, Google executives announced that Google+ would be phased out over the next several months. The news-breaking decision was made shortly after a security breach on Google+ compromised the data of more than 500,000 Google subscribers. The channel was also shuttered due to low engagement numbers.
Last blog, we shared our insight on what it means to truly own a website. As we approach the New Year, you should resolve to do better for yourself, your website, and your business by taking all the necessary steps to protect your digital property.
So far, everything’s running smoothly – you’ve got all the permits you need to run your business, the team to carry out your vision, and you’re just about ready to launch your website. But if your company’s website is getting an upgrade, it’s important to realize that redesigning it can get tricky. If you paid for someone else to create your website, there’s a very good chance you don’t actually own much of it.