digital marketing Tag

As most of you know by now, it won’t be too long before the social media platform Google+ is out of the picture. Back in October, Google executives announced that Google+ would be phased out over the next several months. The news-breaking decision was made shortly after a security breach on Google+ compromised the data of more than 500,000 Google subscribers. The channel was also shuttered due to low engagement numbers.
Last blog, we shared our insight on what it means to truly own a website. As we approach the New Year, you should resolve to do better for yourself, your website, and your business by taking all the necessary steps to protect your digital property.
So far, everything’s running smoothly – you’ve got all the permits you need to run your business, the team to carry out your vision, and you’re just about ready to launch your website. But if your company’s website is getting an upgrade, it’s important to realize that redesigning it can get tricky. If you paid for someone else to create your website, there’s a very good chance you don’t actually own much of it.
Can you believe it’s already December? It’s almost as if November didn’t even happen. This is how many social media managers feel when the holidays seem to creep up so quickly. But just because your customers are heading out for the holidays doesn’t mean you get a break. Social Spice Media offers the following bright ideas you can use to light up your Yule season:
Last week, we discussed the social media metrics that matter when you’re evaluating the success of your marketing strategy. We covered some of the big metrics that you should pay attention to – user engagement, reach (organic and viral), and conversions. This time, Social Spice Media is giving you the lowdown on what makes good metrics:
If you’re not familiar with digital marketing, it’s easy to write off terms like “ROIs,” “KPIs,” “audience engagement,” and “conversions” as mere buzzwords. But whether you’re a social media guru or a beginner, you can’t avoid marketing metrics. In fact, analyzing these metrics is crucial to understanding your KPIs, or Key Performance Indicators. KPIs are measurements that will help your business or organization identify whether or not you’re reaching your objectives. Depending on your goal, that may mean more sales or brand awareness.

It seems like everyone has a blog these days. You can probably name ten friends off the top of your head who run cooking, fashion, fitness, and travel-themed blog sites. But if you’re a business owner and you aren’t blogging, you’re missing out on a major...

Google recently announced that Google+ will be phasing out over the next 10 months. The decision was made following a security breach that compromised the private data of more than 500,000 Google+ users. When Google+ emerged onto the social media scene in 2011, many businesses immediately created company pages on the new platform – after all, Google is the world’s #1 search engine, and content that is published to a Google+ page has an SEO edge.