digital marketing Tag

Digital marketing has been growing in importance each year, but with everything moving online during the last year due to the pandemic, its necessity has become crystal clear—and we don’t expect this to go away anytime soon.   If you’re looking to start or expand your digital...

Has your marketing strategy adapted in light of COVID-19? Now that the magnitude has set it in, business owners looking to connect with customers and maintain those relationships are re-aligning marketing strategies. Personal relationships you’ve worked so hard building over the years with customers are unequivocally valuable....

People everywhere are dreading Valentine’s Day 2021, and can you blame them? 2020 hasn’t exactly been the best year to find your soul mate – in-person or online. Those without a permanent bae usually would cope at local bars with their friends to fill the relationship void, however, once the pandemic got added to the mix, any semblance of “normal” dating got tossed out the window
When looking to make an informed purchasing decision, buyers these days will often seek out reviews or testimonials to weigh their options. As a matter of fact, nearly 9 out of 10 consumers worldwide make the effort to read reviews before buying products. Not only does this imply that reviews are an integral part of a purchase process, it also indicates a high level of confidence and faith that buyers have in each other’s opinions. Being able to show potential clients the overwhelmingly good reviews about your product or service will obviously have a positive impact on sales.
People love captivating videos and photos when browsing the Internet. Integrating graphics and other visuals into your marketing campaigns is a great way to keep your audience engaged while educating them about the products or services your company offers. Adding visual content to your online strategy will make a lasting impression on your website visitors.
You’re probably reading this blog from your smartphone. That little device in the palm of your hand where so much media is easily accessible. Twitter, Facebook, Instagram, LinkedIn or whatever your preferred social platform, these sites are the future in terms of your company’s online presence. According to the Global Web Index, people spend an average of three hours per day scrolling through their social media feeds. If utilized correctly, the potential of social media to boost your SEO (search engine optimization) ranking is extremely underrated.
If your business is looking to ring in the new year with a new-look website, it’s important to find a way to stand out and impress your visitors. Creating engaging and lively content for the hub of your company’s Internet presence should be a main priority in the age of digital media. Let’s take a look at some of the best ways to improve your website.
During the COVID-19 pandemic, your business has been forced to focus on its online presence. You have a great website and have created social media channels, yet customers aren’t rolling in as expected. So, how can you get that exposure you want?
  Attention is the new currency in the world of digital marketing. Your brand’s first impression is definitely important, but grabbing that attention and keeping it   - otherwise known as “brand loyalty” - is ultimately the key to marketing success. So how do you begin to start building that loyalty with your customer base? That’s where an interest driven marketing approach comes in. If you have a solid foundation of clients, now is a good time to create a retention strategy.