digital marketing Tag

Millions of Americans are listening to podcasts, and that number is growing! There’s been a 51% increase of listeners since last year. If you consider yourself a marketing professional, now is the time to find your voice and leverage the power of the podcast. Do you...

You’ve got an idea, a brand, and a mission. Now it’s time to design your marketing approach on social media! Even if you’ve already implemented a plan, there’s always room for improvement. Here are some ideas to consider when planning your social media approach:  
It probably comes as no surprise that social media is currently one of the most effective ways for companies to gain exposure and ultimately expand their business in this digitally driven world. Here are some tips on how to make the most of this powerful tool:
Ecommerce is booming as more and more companies look to move their business online, and more consumers turn to the internet to purchase the goods or services they need. Before the coronavirus pandemic, lawsuits against websites for non-compliance to ADA law were already on the rise. However, with the massive increase in internet use by the entire global population due to COVID-19, more disabled individuals are finding websites to be incompatible to their specific disabilities and choosing to pursue ADA lawsuits to get the access they need.
Although the advance of technology and the various social media channels have come under scrutiny for being the supposed cause of many of the world’s problems, social media and technology as a whole prevail in one specific department: providing the ability to help repair and strengthen relationships.
Consumer buying behaviors have obviously changed quite a bit in the past few months, as shutdowns of many stores and needs for specific items have increased. Businesses and brands alike are now faced with a shift in not only how they sell their products or services, but how to structure their marketing strategies as well.
The domain NoDaddy.com isn’t returning as the website conglomerate that it was essentially mocking, GoDaddy.com, purchased the domain from the previous owner in an attempt to destroy the negative attention caused by it. However, GoDaddy.com, has begun providing new services, which is cause for skepticism based upon its service performance (or lack thereof) in previous years.
Business blogging is becoming progressively more popular amongst online companies who are looking to expand their reach, increase sales, or attract a new or broader audience – and with good reason. Through the creation of blogs, companies can give quality examples of their work and create a more distinct identity for their business, which in turn builds a more attractive business model and allows for an expanse of that business.
Now is the perfect time to get your business ahead of the COVID crisis by utilizing digital marketing. Although improving your website’s marketing may not seem like it should be your highest priority right now, starting sooner rather than later will allow time to plant helpful seeds that can grow into future clients! COVID-19 crisis has shown an influx in the need for marketing in the following industries: