digital marketing Tag

Can you believe it’s already December? It’s almost as if November didn’t even happen. This is how many social media managers feel when the holidays seem to creep up so quickly. But just because your customers are heading out for the holidays doesn’t mean you get a break. Social Spice Media offers the following bright ideas you can use to light up your Yule season:
Last week, we discussed the social media metrics that matter when you’re evaluating the success of your marketing strategy. We covered some of the big metrics that you should pay attention to – user engagement, reach (organic and viral), and conversions. This time, Social Spice Media is giving you the lowdown on what makes good metrics:
If you’re not familiar with digital marketing, it’s easy to write off terms like “ROIs,” “KPIs,” “audience engagement,” and “conversions” as mere buzzwords. But whether you’re a social media guru or a beginner, you can’t avoid marketing metrics. In fact, analyzing these metrics is crucial to understanding your KPIs, or Key Performance Indicators. KPIs are measurements that will help your business or organization identify whether or not you’re reaching your objectives. Depending on your goal, that may mean more sales or brand awareness.

It seems like everyone has a blog these days. You can probably name ten friends off the top of your head who run cooking, fashion, fitness, and travel-themed blog sites. But if you’re a business owner and you aren’t blogging, you’re missing out on a major...

Google recently announced that Google+ will be phasing out over the next 10 months. The decision was made following a security breach that compromised the private data of more than 500,000 Google+ users. When Google+ emerged onto the social media scene in 2011, many businesses immediately created company pages on the new platform – after all, Google is the world’s #1 search engine, and content that is published to a Google+ page has an SEO edge.
As simple as it would be to say that choosing green in your branding efforts would translate directly into dollar signs, it is a little more complex than that. Color psychology is a complex science that analyzes the effects colors have on human behavior. When developing your brand, how can you be sure you pick colors that accurately represent what you want to portray but also positively affect your intended audience?
Trust is an important quality to have when marketing your business online. It is even more important when you market directly through a person’s inbox. If you have ever received an email from an unknown source or one that looked suspicious, then you probably moved the email from your inbox to your trash folder. How can you ensure your business’s marketing emails reach your intended audience and that you are effectively spending your dollars?