digital marketing Tag

Although the advance of technology and the various social media channels have come under scrutiny for being the supposed cause of many of the world’s problems, social media and technology as a whole prevail in one specific department: providing the ability to help repair and strengthen relationships.
22 June, 2020
Consumer buying behaviors have obviously changed quite a bit in the past few months, as shutdowns of many stores and needs for specific items have increased. Businesses and brands alike are now faced with a shift in not only how they sell their products or services, but how to structure their marketing strategies as well.
08 June, 2020
The domain NoDaddy.com isn’t returning as the website conglomerate that it was essentially mocking, GoDaddy.com, purchased the domain from the previous owner in an attempt to destroy the negative attention caused by it. However, GoDaddy.com, has begun providing new services, which is cause for skepticism based upon its service performance (or lack thereof) in previous years.
25 May, 2020
Business blogging is becoming progressively more popular amongst online companies who are looking to expand their reach, increase sales, or attract a new or broader audience – and with good reason. Through the creation of blogs, companies can give quality examples of their work and create a more distinct identity for their business, which in turn builds a more attractive business model and allows for an expanse of that business.
11 May, 2020
Now is the perfect time to get your business ahead of the COVID crisis by utilizing digital marketing. Although improving your website’s marketing may not seem like it should be your highest priority right now, starting sooner rather than later will allow time to plant helpful seeds that can grow into future clients! COVID-19 crisis has shown an influx in the need for marketing in the following industries:
04 May, 2020
The California Consumer Privacy Act (CCPA) has recently been modified in the second round of changes to its initially proposed regulations. The Attorney General is nearing a finalized version of the Act as these new revisions make for the third version in its history. These modifications clarify the type of information collection the Act applies to, rules to responding to requests by consumers, and how businesses should format their websites to meet these new regulations.
20 April, 2020
In recent news within the SEO world, Google has gotten rid of the zero position, meaning that duplicate listings no longer exist. Whereas previously a top listing that was placed in the featured snippets section would also list on the first page, Google has now implemented the “deduplication” of top listings, so URL’s will no longer be able to list twice. As a search engine optimizer, there is no reason to panic, however deciding where, if, and how your URL lists is a new area for discussion.
13 April, 2020
The outbreak of the novel coronavirus is daunting, not only to the lives of human beings but also to businesses that currently base much of their production of goods and trade through China. The impact of the virus has caused many Chinese factories to halt operations and require employees to stay home. Goods manufactured in China with the intent of being sold in the United States are currently being intercepted and set aside as a safety precaution despite ongoing arguments that the virus is not spreadable through the mail. Businesses such as Amazon are voluntarily halting the distribution of Chinese products in an attempt to prevent the spread of the virus further. The chain reaction of actions like this will most likely continue until more is known about the virus and how it’s transmitted. The negative repercussions of the coronavirus to the stock market and e-commerce businesses are already evident.
09 March, 2020
Making mistakes on your website both visually and grammatically can be detrimental to your business. You should have no fear however; it is a common problem for almost anyone who creates a website or posts a blog on the internet. Statistically, 54% of websites contain spelling mistakes and a single spelling mistake on a site can cause conversion rates to drop by as much as 72%.   Having spelling and grammatical mistakes on your website can destroy the credibility of your business or organization. In an attempt to educate why it’s important to make sure your website is free of mistakes, here are some examples of ways that websites can wreck their image through spelling mistakes, and reasons or ways to correct those mistakes professionally:
03 February, 2020